VIRTUOSO REVEALS CANADIAN TRAVELLER OUTLOOK (Canada)
Virtuoso, the leading network specialising in luxury and experiential travel, has gathered data and insights from its network of travel advisors, preferred partners and high net worth/ultra-high net worth clientele across Canada, revealing when, where and how the affluent are travelling in 2024 and beyond. |
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VIRTUOSO REVEALS CANADIAN TRAVELLER OUTLOOK (Canada)
Virtuoso, the leading network specialising in luxury and experiential travel, has gathered data and insights from its network of travel advisors, preferred partners and high net worth/ultra-high net worth clientele across Canada, revealing when, where and how the affluent are travelling in 2024 and beyond. |
Catégorie : Amérique du Nord et Antilles - Canada - Économie du secteur
- Tendances, avis d'expert - Tourisme
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 19-03-2024
The forecasted trends demonstrate a surge in outbound leisure spend and a staggering rise in future cruise bookings as well as strong interest in foreign destinations like Costa Rica, Portugal, Japan and Thailand.
A preview of the findings follows:
Travellers are Choosing Virtuoso
Virtuoso's 2023 sales from its Canadian members increased significantly over 2022, climbing more than 22 percent – a record high.
Cruise Sales Lead the Way
Looking at 2023 sales by category from Virtuoso's Canadian members, cruising led the way, and the trend continues in 2024.
- Cruises: 48 percent
- Tours: 32 percent
- On-sites (destination management companies): 29 percent
- Hotels: 6 percent
Contemporary Cruising Comes Out on Top in 2023 vs. 2022
- Ocean: +48 percent
- River: +87 percent
- Small Ships (Yacht): +38 percent
- Expedition: +42 percent
Average Booking Window Increases
Compared to a 92-day average booking window in 2022, 2023 was up more than 14 percent to a 105-day average booking window.
Future Bookings are Promising, Particularly in Cruise
- Future sales from Virtuoso's Canadian members are strong, with a 16 percent uptick in advance bookings (18-24 months out) compared to the same period in 2022. This is on track with the global percentage of 19 percent.
- The real standout is cruise: Virtuoso's future cruise bookings from Canadian members are 32 percent higher than they were for 2022, outpacing global bookings, which are at 30 percent.
This just in: Below are additional travel insights per the Virtuoso 2024 Brand and Travel Trend Tracker, a proprietary study conducted by YouGov.
Canadians are Looking to Relax
When it comes to motivations for leisure travel, Canadians are most interested in relaxation and disconnecting, followed by adventure, romance and culture.
- Relaxation and disconnecting
- Adventure
- Romantic getaways
- Cultural visits
- Celebrations
- Health and wellness
Canadians are Willing to Travel Great Distances
Canadians have destination preferences that differ from our neighbours to the south. Canadian travellers are significantly more likely to visit Costa Rica, Portugal and Thailand than U.S. travellers. The top five emerging destinations for Canadians:
- Costa Rica
- Japan
- Portugal
- Iceland
- Thailand
About Virtuoso
Virtuoso is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 54 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,300 of the world's best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $28-$32 billion make Virtuoso a powerhouse in the luxury travel industry.
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