IMEX FRANKFURT TAPS INTO BUSINESS NEEDS OF 2025: THE CURRENCY OF LIVE EVENTS SHINES THROUGH IN LATEST EDITION (Allemagne)
Registration is now live for IMEX Frankfurt, taking place 20 – 22 May. The 2025 edition of the show is set to bring the needs of today's event professionals into sharp focus. |
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IMEX FRANKFURT TAPS INTO BUSINESS NEEDS OF 2025: THE CURRENCY OF LIVE EVENTS SHINES THROUGH IN LATEST EDITION (Allemagne)
Registration is now live for IMEX Frankfurt, taking place 20 – 22 May. The 2025 edition of the show is set to bring the needs of today's event professionals into sharp focus. |
Catégorie : Europe - Allemagne - Économie du secteur
- Expériences exclusives
- Tourisme - Événements
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 03-02-2025
 Crédit photo © IMEX
Through a series of improvements across customer service, event design and the education offering, IMEX Frankfurt has been reimagined to ensure event professionals have the new skills, knowledge, and contacts to respond to both global and regional changes.
One constant remains: delivering business value sits at the heart of the show with IMEX continuing to invest in a new and dedicated customer service team and technology to ensure a friction-free and time efficient experience from start to finish.
The show brings buyers face to face with a broad range of international suppliers, and is designed to make meeting new destinations, new venues and new partners both straightforward and fun.
Impact-driven
The driving force behind much of the show’s experiential content is the new Talking Point for 2025: Impact 2.0 – Activating the Future.
A dedicated education track, plus many of the show’s activations, have all been designed to galvanize event professionals into taking positive action. Impact is one of nine learning tracks forming part of a revamped education program.
This includes new – and very current – areas of focus such as Design Matters as well as Leadership and Culture (where the speakers are shining examples of ‘extreme leadership’ - expect more details soon). All learning tracks focus on sharing insights that are meaningful, applicable, ROI-driven and often surprising.
Specialist buyer events will take center stage on Monday 19 May, the day before the show, with programs dedicated to buyers from the association and corporate sectors as well as an agency program for senior leaders.
The currency of live events
“Live experiences hold significant currency in 2025. When everything can be clicked, streamed or viewed online, it's the real-life moments that many people crave. IRL experiences are not only an important way to establish trust and nourish our need for social connection, but they enable us to immerse ourselves in a community of common interests – and that’s great news for the next cohort of young people entering the workplace, explains Carina Bauer, CEO of the IMEX Group.
“The latest iteration of our show has been shaped by our fundamental human needs and will help event professionals to deliver more positive business impact, build powerful global relationships and - let's not forget – have fun!”
Registration is now live – IMEX Frankfurt takes place at Messe Frankfurt from 20 - 22 May 2024. The show’s overall attendee satisfaction levels rank in the top 25 per cent of global trade shows surveyed in Explori.
 Crédit photo © IMEX
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