THE MINT PARTNERS BOLSTERS THEIR TEAM WITH SPECIALIST HIRES FROM THE TRAVEL AND LUXURY SECTOR
The Mint Partners has appointed two new senior hires with global travel and luxury expertise to work across their growing client list in the travel sector. |
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THE MINT PARTNERS BOLSTERS THEIR TEAM WITH SPECIALIST HIRES FROM THE TRAVEL AND LUXURY SECTOR
The Mint Partners has appointed two new senior hires with global travel and luxury expertise to work across their growing client list in the travel sector. |
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Alexandra Bryant, hails from the UK and joins MINT having worked with leading hospitality and lifestyle agencies in London.
Lucy Gallagher joins MINT Melbourne following extensive experience working with hotels, tourism and lifestyle brands in Australia and the UK.
The new hires follow a successful start to 2024 with an increased client portfolio and an expanded focus on international and global travel brands looking for Australia and NZ luxury travel expertise.
Genevieve Taubman, Chief Executive Officer, The Mint Partners said, “As we continue to grow our client base in international markets, Alexandra and Lucy both bring very strong credentials to the agency with established industry relationships and a demonstrated track record for delivering valued results. Our international client roster currently spans a number of overseas markets, and we are looking to increase our market presence in South East Asia, Japan, Europe and the USA over the next 12 months.”
Alexandra brings over 10 years’ experience in travel, restaurant and property work both in the UK and US.
She has worked on a range of global luxury hotels, resorts and groups including the Burgenstock Resort, Lake Lucerne; Cameron House on Loch Lomond, Scotland; Sabi Sabi Private Game Reserve, South Africa; Andaz (Hyatt) Mayakoba, Mexico; Kuda Villingili, Maldives.
Alexandra will lead MINT’s luxury travel clients including the newly signed JW Marriott Gold Coast, W Brisbane, The Ritz Carlton Perth, andBeyond and luxury cruise line Seabourn along with corporate and brand profiling for Marriott International. She will be driving strategy utilising her international contact list and global brand partnership experience.
Lucy Gallagher, joined MINT in March, bringing a decade of experience in PR and communications in both Australia and the UK specialising in hotels, tourism and lifestyle brands including Anantara Resorts, Six Senses, Oetker Collection and Singita. Lucy will be located at MINT’s Melbourne office, to work across the national client mix including Crystalbrook Collection, Marriott International Fiji Resorts, Ayrburn and international travel acquisitions.
MINT has an onground presence in four locations with a head office and showroom in Paddington, Sydney; an office in South Yarra, Melbourne, and on ground presence in Brisbane and Auckland NZ.
About The Mint Partners
The Mint Partners is a leading independent agency specialising in insight led creative communications for the world’s best brands – to help them imagine their next chapter. The agency category mix spans across food and beverage, fashion, retail, property, travel and destination, finance, technology, lifestyle, entertainment and luxury brands. Led by Founder and Chief Executive Officer, Genevieve Taubman Campbell along with Managing Director, Miranda Bryce, MINT thrive on helping businesses innovate and believe creative ideas have the power to produce true brand impact and drive measurable business success.
The agency is headquartered in Paddington, Sydney with an office in Melbourne and on-ground presence in Auckland, New Zealand and Brisbane. MINT specialises in integrated marketing and communications services including public relations, marketing and consultation, influencer strategy, insights, social and digital marketing, paid media, media events, consumer events, branded content and crisis and issues management.
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