In his new role, Tareta will oversee the company’s Well Spa + Salon brands at the AAA Four-Diamond Pfister Hotel in Milwaukee, Wis., AAA Four-Diamond Grand Geneva Resort & Spa in Lake Geneva, Wis., and Platinum Hotel & Spa in Las Vegas, Nev. He will also oversee Evensong Spa at Heidel House Resort & Spa in Green Lake, Wis.

Tareta joins Marcus Hotels & Resorts with more than 25 years of luxury spa industry experience, having developed and operated over 110 renowned and award-winning spas worldwide. Prior to joining Marcus Hotels & Resorts, Tareta was the president and founder of Tareta Group International, LLC, a business development group focused on strategic concept development and product integration for individual and corporate spas and affiliated industry suppliers. His career includes nearly 10 years with Hyatt Hotels & Resorts managing over 110 spas worldwide in 26 countries. While at Hyatt, he conceived and launched Hyatt Pure, which was awarded best spa brand by Spa Finders, and developed and implemented global fitness brand StayFit. Before joining Hyatt, Tareta served as corporate director of spa operations for Fairmont Hotels & Resorts, where he completed the refurbishment of the famous Banff Springs Hotel’s spa facilities in Alberta, Canada. Tareta has also served as chief operating officer for Marilyn Monroe Spas in Orlando, Florida.

“Gordon’s spa visionary success will be instrumental in overseeing our four award-winning spa brands. His global spa experience and creativity in concept innovation, transformation and product development will further position our top rated spas among the best in the nation,” said Joseph Khairallah, president and chief operating officer of Marcus Hotels & Resorts.