JW Marriott Hotels & Resorts Introduces JWM Wine Club (États-Unis)
New Curated In-Home Wine-Tasting Experience Invites Guests to Sip and Savor |
|
JW Marriott Hotels & Resorts Introduces JWM Wine Club (États-Unis)
New Curated In-Home Wine-Tasting Experience Invites Guests to Sip and Savor |
Catégorie : Amérique du Nord et Antilles - États-Unis - Gastronomie
- Gastronomie
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 20-06-2013
JW Marriott Hotels & Resorts is pleased to introduce the new JWM Wine Club, designed exclusively for JW Marriott guests to complement their passion for wine and the in-home wine-tasting experience. Created in collaboration with Treasury Wine Estates, the JWM Wine Club provides members with carefully curated wine experiences, highlighting fine wines from some of California’s most awarded luxury estates.
The JWM Wine Club will introduce wine enthusiasts to the reserves and iconic labels of California’s most heralded wine estates with a sampling of four wines in a single-serving format shipped quarterly to a preferred address. Members will then select their two favorites and receive a 750ml bottle of each to enjoy. Additionally, wine tasting notes from a JW Marriott wine ambassador and recipes to pair with your wines from a hotel executive chef will be included with each shipment, providing members with the tools to learn about the life of the vine, duties of a winemaker and how to properly choose, taste and enjoy the best wine for any occasion. The cost to participate is $150 per shipment.
“We are thrilled to officially introduce our new JWM Wine Club, a program which was designed to further enhance our connection with our guests by providing luxuries that speak to their personal interest,” said Mitzi Gaskins, vice president & global brand manager for JW Marriott Hotels & Resorts. “The collaboration with Treasury Wine Estates offers an innovative way for guests to access and experience fine wine, providing them with a JW Marriott experience to savor at home at their leisure.”
“The JWM Wine Club is an extension of a very important strategic partnership between Treasury Wine Estates and JW Marriott,” said Nicole Carter, vice president, public relations for Treasury Wine Estates. “We are always looking for dynamic ways to talk to new consumers. I believe the JWM Wine Club brings a new level of innovation into our hospitality business and allows us to bring a taste of California to consumers at home.”
This new program, dedicated to the JW Marriott guests’ passions for culture, culinary and well-being, brings a curated element to the in-home wine-tasting experience.
About JW MarriottJW Marriott is part of Marriott International’s luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today’s sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 60 JW Marriott hotels in 24 countries; by 2015 the portfolio is expected to encompass 79 properties in 28 countries.
About Treasury Wine EstatesTreasury Wine Estates (TWE) is a unique global wine company with a leading international portfolio of new world wines. From the establishment of Australia’s Penfolds in the mid-1840s to the 1876 founding of Beringer Vineyards, a winemaking legacy has been created. TWE is now the world’s largest publicly-listed (ASX: TWE.AX) wine-only company with over 80 brands, including Beringer Vineyards, Be., Castello di Gabbiano, Chateau St. Jean, Cellar No. 8, Colores del Sol, Etude, Lindeman’s, Matua Valley, Meridian Vineyards, Penfolds, Rosemount Estate, Souverain, Stags’ Leap Winery, St. Clement, The Skinny Vine, Wolf Blass and more. With over 28,000 acres of sustainable vineyards, sales totaling nearly 32 million cases of wine annually, and revenues of about AU$1.64 billion, TWE employs over 3,600 winemakers, viticulturists, sales, distribution and support staff across 12 countries.
|
|
