KERZNER INTERNATIONAL SET TO EXPAND GLOBAL PRESENCE OF SIRO BRAND, WITH ANNOUNCEMENT OF SIRO ROPPONGI, TOKYO (Japon)
A milestone moment in the pipeline of growth of Kerzner's new fitness and recovery brand. |
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KERZNER INTERNATIONAL SET TO EXPAND GLOBAL PRESENCE OF SIRO BRAND, WITH ANNOUNCEMENT OF SIRO ROPPONGI, TOKYO (Japon)
A milestone moment in the pipeline of growth of Kerzner's new fitness and recovery brand. |
Catégorie : Asie Pacifique - Japon - Économie du secteur
- Projets hôteliers
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 11-02-2025
Following the announcement of new projects in Mexico and Saudi Arabia, Kerzner International Holdings Limited (“Kerzner”), an independent developer and operator of hospitality and residential properties, is proud to announce the signing of SIRO Roppongi, Tokyo.
Joining recently opened SIRO One Za’abeel in Dubai and forthcoming SIRO Boka Place, set to open in Montenegro in May 2025, the announcement of SIRO Roppongi demonstrates Kerzner’s bold ambition to grow the brand and its commitment to bring the ultimate active lifestyle concept to the world’s most dynamic destinations.
“SIRO is a trailblazer in the industry. We are the first hospitality brand to offer a truly holistic approach to sleep, fitness, recovery, nutrition and mindfulness. Our goal is to deliver a pioneering hotel experience designed for active lifestyles, allowing our guests to maintain peak performance when they travel for leisure or business.” said Mattheos Georgiou, Senior Vice President of SIRO and Rare Finds. “In February 2024, we welcomed our first guests to SIRO One Za’abeel in Dubai. The response from them has been phenomenal and is a springboard from which we will continue to grow and evolve this brand.”
SIRO Roppongi, Tokyo presents a unique opportunity for Kerzner to expand the brand’s presence into Japan and Asia Pacific with a flagship project for the region, and will be located in the Minato-ku ward of central Tokyo in Roppongi, just moments away from world renowned art galleries, museums and Michelin-starred restaurants. Expected to open in 2029, SIRO Roppongi will feature 100 guestrooms and a state-of-the-art Fitness Lab and Recovery Lab, all housed within a standalone building.
Further commenting, Philippe Zuber, CEO of Kerzner International said “Japan is of significant strategic importance for Kerzner International and our brands, and we are firmly committed to our growth and presence within the country. We are proud to be working together with Takenaka Corporation expanding into Tokyo with our new SIRO hotel. With the country’s rich cultural heritage, thriving economy, and strong global presence, we see incredible potential for future development across the country. Our goal is to build long-lasting connections with the Japanese market and further expand our presence, offering unparalleled hospitality and wellness experiences.”
A revolutionary new hospitality concept, SIRO nurtures a well-rounded balanced lifestyle, and blends purposeful movement, mindful recovery, and nourishing practices, empowering guests to achieve equilibrium in both body and mind. SIRO is setting a new standard for those seeking a holistic approach to wellbeing across the brand’s core 5 pillars: nutrition, fitness, sleep, recovery, and mindfulness.
The growing SIRO brand complements Kerzner’s portfolio of luxury and ultra-luxury resorts across the Atlantis, One&Only and Rare Finds brands. The world’s first SIRO at One Za’abeel, Dubai, opened in February 2024, and the second hotel from the collection, SIRO Boka Place in Montenegro, is due to launch in May 2025.
For more information visit www.sirohotels.com
SIRO
SIRO (pronounced ‘sigh-row’) is a new hospitality brand from Kerzner International. SIRO’s hotels enable guests to maintain and priortitise their wellbeing journeys whilst they travel through five key pillars: fitness, nutrition, sleep, recovery and mindfulness, offering a holistic fitness and recovery experience. Welcoming and supportive, SIRO’s guest experience is tailored to everyone. Each SIRO hotel will feature accommodations designed specifically to support optimal sleep and mitigate jetlag, a cutting-edge fitness offering, a suite of specialised treatments to aid recovery, customisable nutrition-led dining and a team of in-house specialists to coach guests and curate a one-stop wellbeing destination for travellers who desire flexibility and balance on the road. More information available at sirohotels.com.
Kerzner
Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and hospitality experiences. Kerzner’s flagship brand Atlantis includes Atlantis, The Palm and Atlantis, The Royal Resort & Residences, both in Dubai, as well as Atlantis, Sanya Hainan in China. Under the One&Only brand, Kerzner manages some of the most top-rated ultra-luxury resorts in the world, located in Greece, Montenegro, Mexico, Mauritius, the Maldives, South Africa, Dubai, Rwanda and Malaysia. Kerzner’s newest hospitality brand is SIRO, the ultimate hotel for an active lifestyle. The first SIRO is open at SIRO One Za’abeel in Dubai, with additional hotels announced in Montenegro, Saudi Arabia and Mexico. Rare Finds, a collection of resorts that celebrates the essence of a place and authentic, soulful experiences, launched in February 2023 with the re-opening of Bab Al Shams in Dubai. For more information on our brands, please visit: atlantis.com, oneandonlyresorts.com, sirohotels.com, www.rarefindsresorts.com.
For more information on Kerzner International, please visit Kerzner.com.
Takenaka Corporation
Takenaka Corporation is among Japan’s oldest and largest architecture, engineering and construction companies with a long history rich in tradition that spans over 400 years and includes creating many of Japan’s most prominent architectural landmarks. Since 1960, Takenaka has established twenty-five offices in many foreign countries and over the years has been the recipient of many design, technique, and quality awards. With annual sales in excess of $11 billion and a track record of acquiring and owning prime properties in various international locations, the group’s existing portfolio includes office buildings and hotels in London, New York, Kauai, Seattle and San Francisco.
 SIRO Roppongi, Tokyo will be located in the Minato-ku ward of central Tokyo in Roppongi, just moments away from world renowned art galleries, museums and Michelin-starred restaurants
Crédit photo © Kerzner International
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