JUMEIRAH ANNOUNCES NEW GLOBAL COLLABORATION WITH GROUND WELLBEING
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, is delighted to announce a new global collaboration with GROUND Wellbeing, the Irish skincare brand recognised for its commitment to natural ingredients and sustainable wellbeing. |
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JUMEIRAH ANNOUNCES NEW GLOBAL COLLABORATION WITH GROUND WELLBEING
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, is delighted to announce a new global collaboration with GROUND Wellbeing, the Irish skincare brand recognised for its commitment to natural ingredients and sustainable wellbeing. |
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 GROUND
Crédit photo © Julia Dunin Photography
Guests of Jumeirah will be able to experience a range of GROUND’s signature body and skincare rituals, with Jumeirah Carlton Tower being the first hotel globally to offerThe Biome Facial, designed to soothe and support the skin microbiome, carefully created for highly sensitised skin impacted by environmental stresses, cancer care treatment, and hormonal imbalances.
Also exclusive to Jumeirah Carlton Tower for the first six months will beThe Jet Lag Ritual,designed to nourish, restore, and balance the body’s natural circadian rhythm while providing a deeply relaxing experience.
Created in the lush landscapes of Ireland by Peigín Crowley, whose mission is to encourage people to slow down and connect inwards to achieve longevity through purposeful self-care, GROUND’s treatments focus on sincere wellbeing, addressing symptoms associated with menopause, gut health, sleep, burnouts, and cancer care, offering wellness experiences with a purpose.
Not only is GROUND 100% vegan and animal cruelty free, but their oils and balms are made using natural ingredients, free from harmful chemicals and toxins.
Focusing on centuries-old botanical knowledge with cutting-edge skincare technology, each product is thoughtfully crafted with natural, ethically sourced ingredients to provide a holistic approach to skincare.
Speaking on the partnership, Niamh O’Connell, Jumeirah’s Vice President of Wellbeing commented,“We are excited to collaborate with GROUND Wellbeing to bring a new dimension to our wellness offerings. At Jumeirah, we believe in the importance of harnessing natural ingredients that not only nurture the body but also promote longevity and wellbeing. Together, with GROUND, we are creating experiences that enrich the lives of our guests, to support a balanced and healthy mind and body."
“We are thrilled to partner with such a prestigious brand,” Peigin Crowley, Founder of GROUND Skincare added.
“This collaboration allows us to introduce our Irish skincare and body wellbeing philosophy to an international audience while offering guests an indulgent, rejuvenating experience that aligns with their values of meaningful wellness and sustainability.”
12 GROUND Wellbeing treatments will be available at Jumeirah Carlton Tower, with highlights including:
The Skin Biome Facial – 60 / 90mins
Designed to reinforce barrier strength and skin longevity by honouring the skin’s natural ecosystem and supercharging the microbiome, the Biome Facial uses probiotic-rich plant nutrition, lymphatic drainage, and therapeutic massage techniques to calm inflammation, reinforce the skin barrier, and promote long-term healthy skin. Cooling therapy further recharges the skin, leaving it balanced and soothed. The 90-minute ritual deepens the experience by addressing areas where stress, often a root cause of gut and skin imbalances, can linger. A mindful massage of the abdomen, diaphragm, and décolleté is included, encouraging harmony between digestion, breath, and skin function.
The Jet Lag Ritual - 90 mins
Whether arriving at the start of a busy day or winding down after a long journey, the dedicated jet lag massage ritual is designed to align the body’s rhythms and restore energy and balance.
Evening/Night: Deep Slumber
Soothe away the effects of long-haul travel and physical fatigue with a deeply relaxing massage ritual crafted to ease insomnia and calm an overactive mind. Flowing, mindful movements and acupressure techniques are paired with guided breath work, encouraging the body to release tension and surrender into a state of deep relaxation. This full body evening ritual invites a restful sleep, to help drift into a restorative slumber.
Morning/Afternoon: Awaken & Rebalance
Ideal for those needing a revitalising boost, this uplifting ritual focuses on restoring balance within the mind and body. Begin with an invigorating aromatic full-body scrub to stimulate circulation and awaken the senses, followed by a restorative upper body massage focused on the abdomen, back, shoulders, and neck to encourage healthy blood flow and energy. By stimulating lymphatic flow and nourishing the digestive organs, this ritual works to move mind and body into a grounded, balanced state. Each ritual is tailored to meet the unique needs of travellers, helping the mind and body to acclimatise smoothly, no matter the hour.
 Crédit photo © Jumeirah Hotels and Resorts
 Crédit photo © Jumeirah Hotels and Resorts
 Crédit photo © Jumeirah Hotels and Resorts
 Crédit photo © Jumeirah Hotels and Resorts
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