196+ FORUM MUNICH: OLM NATURE ESCAPE IN SAND-TAUFERS/CAMPO TURES, SOUTH TYROL, ITALY, IS THE WINNER OF THE “HOTEL PROPERTY AWARD 2024”
Other prize-winners: Luisenhöhe - Gesundheitsresort Schwarzwald and Villa Viva Hamburg. |
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196+ FORUM MUNICH: OLM NATURE ESCAPE IN SAND-TAUFERS/CAMPO TURES, SOUTH TYROL, ITALY, IS THE WINNER OF THE “HOTEL PROPERTY AWARD 2024”
Other prize-winners: Luisenhöhe - Gesundheitsresort Schwarzwald and Villa Viva Hamburg. |
Catégorie : Europe - Expériences exclusives
- Récompenses, remises de prix, concours
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 16-10-2024
 Villa Viva Hamburg
Crédit photo © Villa Viva Hamburg
Andreas Martin, Jury Chairman: “The name of this ´Eco Aparthotel´, which is energy self-sufficient, reveals the essence of this location: ‘OLM is South Tirolean, and refers to the alpine pasture, the alpine meadow and the infinite, always in the passage of time. Organic, self-sufficient and authentic – everything is in a cycle.’ And that is how it feels in this place. Architecturally it is reminiscent of a millstone from an old mill, not far from the former Prenn farm, which was located by a stream in the hamlet of Kematen/Caminata. The old name Prenn can also be translated as a focal point which re-interprets the spirit of today’s age, with a range of services on offer which deliberately does not satisfy 5-star aspirations, but nonetheless implements them. The OLM Nature Escape is tolerant and empathetic, with an architecture that is harmonically integrated into the surrounding nature and constitutes an ideal combination of forms and functions.”
The OLM Nature Escape is an Eco Aparthotel which is energy self-sufficient. Sustainability is the core topic of the structure: The focus is on using renewable energy which the Escape generates itself. The sources of energy (photovoltaic modules, artesian well, geothermal heating plant) make the hotel into a CO2-neutral building. The new construction is embedded into the surrounding nature in a manner that is architecturally unmistakeable.
The OLM is not a classical hotel, but an apartment hotel, and almost all the rooms are equipped with a kitchenette, so if you don’t want to be served a meal on any particular day, you can cook for yourself. You will find the ingredients in the hotel’s own shop, or in the village. The structure of the complex is circular and measures 110 metres in diameter.
The two-storey ring making up the building has been sensitively integrated into the landscape, creating a seamless harmony between the interior and exterior areas. Grassy spaces blur the boundaries between inside and outside and offer guests unhindered views of the surrounding meadows and the mountainscape. The 33 different-sized rooms/apartments offer private saunas, free-standing baths, living and sleeping areas clad in larch wood aligned towards nature, with well-proportioned balcony areas, and relaxing seating areas.
The central area of the OLM is the “Prenn°” restaurant, situated directly above the wellness area with its outdoor swimming pool. This is where guests will find a variety of culinary events which change as the week progresses, as well as a relaxation area with a stone fireplace and a range of board games.
The interdisciplinary 18-member jury pre-selected among the 33 candidate hotels from ten countries to choose ten nominees from six countries. The following three hotels were chosen from among these nominees for the final round (in alphabetical order):
Luisenhöhe - Gesundheitsresort Schwarzwald (Germany, Horben/Black Forest)
OLM Nature Escape (Italy, Sand-Taufers/Campo Tures near Bruneck in South Tyrol)
Villa Viva Hamburg (Germany, Hamburg)
With its biophile architecture, the Resorthotel Luisenhöhe - Gesundheitsresort Schwarzwald was integrated into the landscape of the Southern Black Forest Nature Park and the UNESCO Black Forest Biosphere Reserve. Adopting as its motto “natural.healthy.living.”, the GesundKunft concept offers a 360-degree health and recreation experience. The architecture takes second place to the surroundings, with a weathered shingle façade, as well as intensively and extensively landscaped roofs, cladding, walls and terraces.
Placing the building construction further back behind the treeline preserves the characteristic silhouette of the natural surroundings. The curved shape of the main building, and the placing of the underground garage under the meadow, leave space on the surface to bring the meadowscape over the building and up to the main complex.
The curved construction shape developed from the height profile opens up a perfect panoramic view, and when the weather is good you can see beyond Freiburg into the Vosges. The interior design uses warm, natural, timeless materials so that the architecture is continued with regional tones.
Open areas flooded with natural light and an organic design idiom invite you to spend time there. With their GesundKunft sleeping areas, natural loggias with a panoramic window, the room ambience, the “Genussschränkle” indulgence cupboard, and the wellness shower with a view, the rooms and suites are a place providing both comfort and regeneration. All areas of the Luisenhöhe are fully accessible. Located close by the Luisenhöhe is the valley station of Schauinsland cable car, which transports passengers to the summit of the Schauinsland mountain 1,284 metres on high.
The Villa Viva (VV) is the first social guesthouse in Hamburg. The non-profit organisation Viva con Agua (VcA), a network which advocates for access to clean drinking water and builds wells in Africa and other places, owns a majority shareholding in the guesthouse. The investment capital for the new building did not come from VcA, but from social investors associated with the founder Benjamin Adrion.
At least 40 percent of the profits from the guesthouse go to VcA. The topic of sustainability, but also ESG, is addressed not only when it comes to the building materials, energy and interior fittings, but also in the funding, conserving neighbourhood interests, workplace culture, and partnerships. Inclusion and diversity are major features of what the VV is about, both when it comes to accessibility, gender-neutral toilets, as well as in its support for disadvantaged people.
Art and music are also important as universal languages. International artists are integrated into the design of areas such as the stairways, the façade or the RoofDrop Bar. The VV is an inspiring model for businesses and shows how the preservation of capital and moderate returns can co-exist with creating a social added value. The Villa Viva building complies with the KFW 55 “Energy-efficient Building” quality seal. Using wood as a building material plays a major role, as do recycled materials or furniture bought on flea markets.
The guesthouse has a wide range of possibilities for overnight stays, ranging from “camping cabins”, through to various sizes of rooms for different budgets. The guest area on the ground floor, the Viva Cantina, is an open space for meeting people, with a “magic kiosk”. The building is located on a triangular plot in the Münzviertel, right behind Hamburg’s Main Station. The area is well known for the commitment of its residents and for the urban mix of art, social education and diverse culture. Together with Viva con Agua, the VV is also a member of the advisory council in the district, where it plays an active role and represents the interests of the neighbourhood.
The “Hotel Property Award” competition targeted both hotel developers, owners and operators. Competition applications were received from hotels which were opened between January 2023 and July 2024. The jury was looking for a successful interplay between architecture and design, integration into the project’s environment, sustainability and technical innovations, the originality of the concept, as well as cost-effectiveness.
The finalists of the “Hotel Property Award 2024” (in alphabetical order):
Luisenhöhe - Gesundheitsresort Schwarzwald
Location: Germany, Horben/Black Forest
Owned by: GRSL Gesundheitsresort Schwarzwald Luisenhöhe GmbH & Co KG
Operated by: BCW Hotels & Resorts GmbH
Project developer: GRSL Gesundheitsresort Schwarzwald Luisenhöhe & BCW Hotels & Resorts GmbH
Architect: Geis & brantner | Johannes Klorer | Freier Architekt
Interior design: Planungsbüro Hüls
Type of operation/category: Resort hotel/no classification
Construction period: 59 months
No. of rooms: 83
OLM Nature Escape
Location: Italy, Sand-Taufers/Campo Tures near Bruneck, South Tyrol
Owned by: Carron Family, Christian Lechner
Operated by: Astrid Hellweger – Hotel Manager, Berni Aichner – Culinary Chef
Project developer: Thomas Steiner
Architect: Andreas Gruber
Interior design: Andreas Gruber, Arianna Carron, Plana Ladinia
Type of operation/category: holiday hotel/4 stars superior
Construction period: 12 months
No. of rooms: 33
Villa Viva Hamburg
Location: Germany, Hamburg
Owned by: Viva con Agua and Villa Viva Shareholdergang
Operated by: Villa Viva Gasthaus Gmbh & Co. Kg
Project developer: Urban future development
Architect: Medium Architekten
Interior design: Medium Architekten
Type of operation/category: city hotel/no classification
Construction period: 27 months
No. of rooms: 155
Image material can be obtained by clicking on this link: Hotelimmobilie des Jahres 2024. Please refer to the copyright information for photo credits. If no information is available, please state the name of the respective hotel.
The ten nominee hotels in alphabetical order:
25hours Hotel Paper Island (Denmark, Copenhagen)
HIIVE Oldenburg (Germany, Oldenburg)
Koenigshof, a Luxury Collection Hotel, Munich (Germany, Munich)
Loxone Campus Hotel (Austria, Kollerschlag)
Luisenhöhe - Gesundheitsresort Schwarzwald (Germany, Horben/Black Forest)
OLM Nature Escape (Italy, Sand-Taufers/Campo Tures nr. Bruneck, South Tyrol)
The Hoxton Vienna (Austria, Vienna)
The Usual Rotterdam (Netherlands, Rotterdam)
Villa Viva Hamburg (Germany, Hamburg)
W Budapest (Hungary, Budapest)
Previous winners of the “Hotel Property Award”:
Falkensteiner Hotel Montafon, Austria (2023), Hotel Wilmina Berlin (2022), Ruby Luna Düsseldorf (2021), Grand Park Hotel Rovinj, Croatia (2020), Schgaguler Hotel Castelrotto/Kastelruth, Italy (2019), QO Amsterdam, Netherlands (2018), Bretterbude Heiligenhafen (2017), Reichshof Hamburg CURIO Collection by Hilton (2016), Hotel Zoo Berlin (2015), Holzhotel Forsthofalm Leogang, Salzburger Land, Austria (2014), Radisson Blu Hotel Nantes, France (2013), Hotel TOPAZZ Vienna, Austria (2012), 25hours HafenCity Hamburg (2011), Roomers Frankfurt (2010), Lindner Park-Hotel Hagenbeck (2009), 25hours Frankfurt (2008), Schloss Elmau Luxury Spa & Cultural Hideaway (2007), Hotel Daniel Graz, Austria (2006), Colosseo Erlebnishotel Rust (2004), Rocco Forte Hotel Amigo Brussels, Belgium, and Accor Suite Hotel Hamburg (2003), Hilton Köln (2002)
More information about 196+ forum Munich
196+ forum Munich is a European Hotel Development Conference and has been the annual networking feature in the autumn when it comes to hotel properties since 2002. As a specialist conference, 196+ forum Munich offers a highly-qualified communication platform for the hotel industry, with a varied stage programme and diverse networking formats, as well as an established start-up pitch for the “Hospitality UPGRADE Award” competition. It will culminate in the presentation of the “Hotel Property Award” as part of the gala evening. 2025’s 196+ forum Munich will be held on Wednesday, 8 October, once more at the Hotel Bayerischer Hof in Munich.
 Luisenhöhe - Gesundheits resort Schwarzwald
Crédit photo © Ydo Sol
 Villa Viva Hamburg
Crédit photo © Villa Viva Hamburg
 Villa Viva Hamburg
Crédit photo © Villa Viva Hamburg
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