Westin Hotels Recruits 'Renewal Council' to Lead New Lifestyle Initiatives
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Westin Hotels Recruits 'Renewal Council' to Lead New Lifestyle Initiatives
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Catégorie : Monde
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 17-05-2007
Lifestyle Experts to Advise and Create Content for Industry's First Signature In-Room TV Channel and New Renewal Website
Westin Hotels & Resorts today announces the formation of the Westin Renewal Council, a panel of six lifestyle experts who will advise on initiatives that bring to life the brand's positioning of personal renewal. Westin partnered with Creative Artists Agency (CAA) of Los Angeles to identify top experts to provide tips and editorial content for a new dedicated website along with the hotel industry's first signature in-room television channel. The Renewal Council--which includes trainer to the stars David Kirsch, renowned psychologist Dr. Dale V. Atkins and TV's home-makeover consultant Vern Yip--will provide a full range of advice that will help guests lead happier, more fulfilling lives.
Westin will introduce the Renewal Council to hotel guests through an exclusive in-room television channel to include lifestyle content and renewal-inspired programming. Working with Westin and their in-room entertainment group, Council Members will help develop programming specific to their areas of expertise and advise on the direction of the channel, which is in development and anticipated to begin appearing in rooms in the beginning of 2008.
Westin also announced today the interactive website www.findrenewal.com, where visitors--Westin guests and non-guests alike--can read advice, recipes and tips from the Renewal Council, organized in helpful categories such as "Unwind", "Energize" and "Create". Ranging from how to infuse your workspace with personal style to eating well for better performance on the road, the daily tips are available via email and RSS feed and can also be delivered directly to users' desktops or blogs via a custom widget. Designed by digital brand consultants Electric Artists, findrenewal.com is the only place on the Internet that brings together renewing tips from such an esteemed and independent variety of professionals.
"The Westin Renewal Council was introduced to help people live their best lives," said Sue Brush, senior vice president of Westin Hotels & Resorts. "With an in-room channel for guests and a dedicated website that features rich content cultivated by the council, our hope is to be a daily resource for people in search of simple and meaningful ways to enrich their lives."
Meet the Westin Renewal Council
-- Fitness: David Kirsch - Trainer to the stars and best-selling
author of Sound Mind, Sound Body and The Ultimate New York
Body Plan, Kirsch will share his personal fitness philosophy,
which emphasizes fast, healthy, long-lasting results and
mind-body conditioning. Kirsch is a regular contributor to
Shape magazine and a frequent guest on shows such as "Today"
and "Extreme Makeover;" he is also the owner of the Madison
Square Club in Manhattan.
-- Nutrition: Akasha Richmond - Richmond is the chef and owner of
catering and event company Akasha's Visionary Cuisine,
co-founding chef of natural and healthy takeout company
Eaturna and celebrity chef to Silk(R) Soymilk. Her extensive
experience cooking for celebrities and her unmatched
enthusiasm for healthy eating have led her to cater at such
events as the Grammys and Sundance Film Festival, and to write
HOLLYWOOD DISH: More Than 150 Delicious, Healthy Recipes From
Hollywood's Chef to the Stars.
-- Psychology: Dr. Dale V. Atkins - Licensed psychologist Dr.
Atkins has more than 25 years of experience as a relationship
expert, focusing on managing stress and maintaining balance.
Atkins is also a communications consultant for corporations,
advice columnist for www.weddingchannel.com and author of
numerous books, including Sanity Savers, and I'm OK, You're My
Parents. A frequent lecturer and contributor to various
morning programs, Dr. Atkins maintains a private practice in
New York.
-- Trends: Jane Buckingham - Trend forecaster Jane Buckingham
will help users stay ahead of the curve in business and in
life. Her consulting firm, The Intelligence Group, tracks
lifestyle trends for companies such as Coca-Cola, Revlon and
Nike. Buckingham is host of the Style Network series "Modern
Girl's Guide to Life" and regularly lends her expertise to a
variety of outlets, including "Good Morning America," PBS and
Cosmopolitan.
-- Style/Design: Vern Yip - Yip has starred on various
home-makeover shows, including TLC's "Trading Spaces," HGTV's
"Design Star" and NBC's "Home Intervention." This year, he'll
add another HGTV show, "Deserving Design," to his numerous
roles and projects. Yip also spearheads home makeovers for AOL
and is the author of the book Designing Spaces. His
architectural and interior designs have received legions of
awards, and his timeless less-is-more philosophy is showcased
in his work through Vern Yip Designs Inc.
-- Productivity: Donna Smallin - Smallin's seven books on
organizing and simplifying have been translated into several
languages. She frequently provides tips to magazines such as
Woman's Day and Real Simple; has been a guest on HGTV, CNN and
CBS; and is the resident organization expert for
www.homeminders.com.
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