MELIÁ HOTELS INTERNATIONAL LAUNCHES TRAVEL FOR GOOD CAMPAIGN
A leader in sustainability, Meliá Hotels International, is rewriting the script for tourism with its new Travel for Good campaign. |
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MELIÁ HOTELS INTERNATIONAL LAUNCHES TRAVEL FOR GOOD CAMPAIGN
A leader in sustainability, Meliá Hotels International, is rewriting the script for tourism with its new Travel for Good campaign. |
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The campaign, which was launched to coincide with World Tourism Day on September 27th, focuses on four key pillars: environment, people, community and good governance.
"Our passion for hospitality drives us to respond to global challenges, viewing sustainability as a fundamental driver behind the transformation of the travel model to ensure a positive legacy for our planet and our society," said Gabriel Escarrer, Vice President and CEO of Meliá Hotels International, during the presentation of the campaign.
Travel for Good focuses on four areas:
- Good for the Planet: refers to the company's environmental strategy and projects to make its activity carbon neutral, such as sustainable construction, efficient and responsible use of energy and water, and making progress in implementing a circular hotel model and protecting biodiversity.
- Good for our People: reflects Meliá's commitment to enhancing the talent of its employees and improving their work experience, offering a work environment committed to equality and diversity.
- Good for the Community: presents the company's commitment to local communities to help meet their needs, generating economic and social value that helps eradicate inequality and promote peace, well-being and progress.
- Governance for Good: includes Meliá's ethical and responsible commitment to stakeholders in a context in which society is making increasing demands of companies and in which the regulatory environment is also increasingly stringent. All in addition to the ethical management of its supply chain and leveraging public-private partnerships as a way to encourage more sustainable tourism.
In Southeast Asia, Meliá is already implementing a number of initiatives around these principles.
Meliá Chiang Mai, which celebrated a grand opening earlier this year, launched with a ‘360° Cuisine’ concept that creates a circular flow between the hotel and the hotel’s two-acre organic farm.
During a recent tour of Vietnam by the hotel group’s CEO and COO, Meliá committed to providing educational opportunities and training to Vietnamese students through a collaboration with VinUniversity.
This agreement includes hotel internships, Future Leader Development programs, a mentorship program, guest lectures from the Meliá team, and joint research projects, among other initiatives.
The group’s Bali property, Meliá Bali, was the first hotel for the Spanish brand in Asia and is now the first hotel in Asia to receive the EarthCheck Master certification from the international body for environmental management and sustainability.
These are just a few of a wide range of different activities and projects that support the company's commitments to the United Nations 2030 Agenda.
Over the coming months, Meliá will present each of the actions in more detail through a campaign on its social media profiles.
About Meliá Hotels International
Founded in 1956 in Mallorca (Spain), Meliá Hotels International operates more than 380 hotels (portfolio and pipeline) throughout more than 40 countries, under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, The Meliá Collection, INNSiDE by Meliá, Sol by Meliá and Falcon’s Resorts by Meliá, plus a wide portfolio of affiliated hotels under the “Affiliated by Meliá” network. The Group is one of the leading companies in resort hotels worldwide, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company in Spain and Europe, according to the last S&P Global Corporate Sustainability Assessment (Silver Class). It also has ranked seventh in the Wall Street Journal's list of the 100 most sustainably managed companies in the world (and the leading travel company) and is the only Spanish travel company included in the list of “Europe’s Climate Leaders 2021” by Financial Times. Meliá Hotels International is also included in the IBEX 35 Spanish stock market.
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