MOLTON BROWN LAUNCHES NEW SIGNATURE DISPENSER AT OLD EDWARDS INN & SPA (Royaume-Uni)
Throughout their 50 years, Molton Brown have always treasured the world around them – a value they proudly reflect in their hotel partnerships. |
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MOLTON BROWN LAUNCHES NEW SIGNATURE DISPENSER AT OLD EDWARDS INN & SPA (Royaume-Uni)
Throughout their 50 years, Molton Brown have always treasured the world around them – a value they proudly reflect in their hotel partnerships. |
Catégorie : Europe - Royaume-Uni - Produits et Fournisseurs
- Fournisseurs
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 25-02-2021
The British fragrance makers are excited to announce that their hotel partner of over seven years, Old Edwards Inn & Spa, is the first US hotel to launch the new Signature Dispenser.
Old Edwards Inn & Spa is a holistic resort placed within the natural beauty of North Carolina’s Blue Ridge Mountains. As one of the top three hotels in the Southern region by Travel + Leisure The World’s Best Award 2020, this serene sanctuary weaves sustainable and energy-efficient solutions throughout the property. It was the first hotel in the state to receive the North Carolina Division of Environmental Assistance Award – a programme designed to protect local natural resources – and Outreach’s NC Green Travel Award, which recognises businesses with high green standards. Among many initiatives, they have replaced plastic water bottles with water stations throughout the resort, and employees participate in annual litter pick-ups. Their spa even uses organic herbs grown at the resort garden in their treatments for a farm-fresh experience.
‘‘We love Molton Brown and wanted to continue providing this level of luxury and pampering for our guests,’’ says Amanda Sullivan, Old Edwards Inn & Spa’s Marketing Director. ‘‘As part of our sustainability program, we are closely scrutinizing every aspect of our operations for ways to help heal the earth, like eliminating plastic water bottles at all our properties. Working with Molton Brown, we were thrilled to discover that they too were looking at their hotel products from this perspective, and we are excited to be installing the new dispensers where we previously provided mini-sized bath and body amenities.’’
Molton Brown’s Signature Dispenser is part of the brand’s expanding dispenser programme, dedicated to reducing waste and single-use plastic. Installing just one dispenser prevents more than 18,250 bottles and 137kg of plastic being sent to landfill every year.*
Featuring their heritage Mayfair Ebony colourway and refined Gun Metal finish, it’s crafted to suit every bathroom aesthetic. It can be filled with 350ml of their bestselling Bath, Body, Hand and Hair Care products, which share the same exceptional formulas as the brand’s retail collections. With a removable metal plate and a fill level indicator on the front, it’s simple to customise and clean. What’s more, it has tamper-proof system to ensure the highest standards of hygiene – which is now more important than ever.
Old Edward’s Inn & Spa have installed three dispensers for each room at the resort and at two of their sister properties, which is 665 units in total. The resort and Half Mile Farm offer Molton Brown’s iconic Luxury Collection One products; Heavenly Gingerlily Bath & Shower Gel, a blissful white-floral fragrance, and nourishing Hair Care duo Volumising Shampoo and Conditioner With Kumudu. 200 Main features their 1971 Collection, inspired by the brand’s artisanal heritage; refreshing Mandarin & Clary Sage Hair & Body Wash and complementing Conditioner.
Staying true to their founder’s beliefs that luxury and sustainability go hand-in-hand, Molton Brown are always working on their conscious care for the environment. Launching this game-changing Signature Dispenser on their 50th year not only celebrates this meaningful time, but also pays homage to their roots.
Beatrice Descorps, Global Vice President of Marketing, proudly shares: ‘‘As an early pioneer in positive luxury, we’ve been offering dispenser solutions for over 20 years; easing hoteliers’ minds on hygiene and safety whilst enhancing their guests’ experiences. The more we replenish and reuse, we’re one step closer to eliminating plastic consumption, whilst nurturing our natural resources.’’
*Based on Molton Brown data of 30ml bottles used annually in a typical 100-room luxury hotel.
Molton Brown’s new Signature Dispenser will be available at Old Edwards Inn & Spa from February 2021.
WHO WE AREBorn on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Our Eaux de Parfum and Toilette, and Bath, Body, Hair and Home collections have been Made in England since day one – and we’re committed to this for our future. Sourcing only the best ingredients in unrivalled concentrations, our quality has awarded us with a Royal Warrant from Her Majesty Queen Elizabeth II. As part of our ever-evolving sustainable journey, we never have and never will test on animals, we run our own manufacturing facility in Elsenham and we champion beauty that’s kinder to the environment. Inspired by our progressive home, London, we work side-by-side with our eclectic set of perfumers to empower you with long-lasting, distinctive fragrances you’ll love.
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