Hilton Worldwide Announces Program with Sundance Institute (États-Unis)
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Hilton Worldwide Announces Program with Sundance Institute (États-Unis)
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Catégorie : Amérique du Nord et Antilles - États-Unis - Économie du secteur
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Three-year deal supports Sundance Documentary Film Program and Sundance Film Festival, creates LightStay award and fund for films that heighten sustainability awareness
Hilton Worldwide announced today new support for Sundance Institute, a global, nonprofit organization dedicated to the discovery and development of independent artists and audiences in film and theater. Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct brands, and Waldorf Astoria Hotels & Resorts, a part of the Hilton Worldwide luxury portfolio, have been named the official hotel sponsors of the Sundance Film Festival through 2014. In addition, in partnership with the Sundance Institute Documentary Film Program (DFP), the company will launch the Hilton Worldwide LightStay Sustainability Fund & Award. LightStay is Hilton Worldwide's proprietary system for sustainability performance and a core foundation of the company's global sustainability strategy. The fund and award will go towards supporting the Sundance Institute Documentary Film Program, as well as annually recognizing and awarding grants to up to five documentary film projects focusing on sustainability issues.
"LightStay represents Hilton Worldwide's overarching commitment to integrating sustainability into every guest experience, which is critical to the long term success of our business. LightStay has allowed us to mandate measurement and drive performance across our entire portfolio of hotels," said Paul Brown, president, brands and commercial services, Hilton Worldwide. "Our partnership with the Sundance Institute expands our focus beyond measurement, leveraging the medium of film as a powerful tool to create awareness, elevate dialogue, and inspire solutions around the challenges of living in a resource constrained world."
Entries for the Hilton Worldwide LightStay Sustainability Fund & Award will be judged from up to 1,500 feature film submissions received through the Sundance Institute DFP's bi-annual call for proposals, as well as from the more than 5,000 short film entries received for the Sundance Film Festival. The focus for selection will center on those films which best showcase the issues, interconnections, challenges and opportunities around sustainability and resource challenges in a global context. Awardees will be announced at the annual Sundance Film Festival in Park City, Utah.
The awards include:
One $25,000 grant to a feature-length project that is still in production, providing invaluable momentum and support at a critical time in the filmmaker process.
One $25,000 award for a completed feature-length film to support creative marketing and audience-building efforts for the filmmakers.
Three $5,000 awards for short films exemplifying the issues in films less than 50 minutes in length.
"This is a tremendous opportunity to leverage stories that can amplify awareness and catalyze change around a critical global challenge that concerns us all," said Cara Mertes, director of the Sundance Institute Documentary Film Program. "This initiative gives us the much-needed resources to support and filmmakers and to introduce their work to audiences around the world."
The winning films have the opportunity to be showcased on Hilton Worldwide's in-room channels and websites at its more than 3,800 hotels in 88 countries, potentially reaching an audience of the more than 250,000,000 guests per year who pass through the company's hotels.
To further support the Hilton Worldwide LightStay Sustainability Fund & Award and sponsorship of the Sundance Film Festival, Hilton HHonors and Waldorf Astoria Hotels & Resorts will host a giveaway and contest on their Facebook pages (Facebook.com/HiltonHHonors and Facebook.com/WaldorfAstoria) offering members and fans various prizes, including a trip for four to Park City for the Sundance Film Festival, hotel accommodations at Waldorf Astoria Park City and tickets to Sundance Film Festival events and screenings.
As part of its sponsorship, Waldorf Astoria Hotels & Resorts will also have on-site presence at the Sundance Film Festival's Festival Co-Op, located on Main St. There, Waldorf Astoria will treat attendees to the timeless elegance and unique luxury experiences available at Waldorf Astoria properties.
Sundance Institute
Founded by Robert Redford in 1981, Sundance Institute is a global, nonprofit cultural organization dedicated to nurturing artistic expression in film and theater, and to supporting intercultural dialogue between artists and audiences. The Institute promotes independent storytelling to unite, inform and inspire, regardless of geo-political, social, religious or cultural differences. Internationally recognized for its annual Sundance Film Festival and its artistic development programs for directors, screenwriters, producers, film composers, playwrights and theatre artists, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza and Angels in America. Join Sundance Institute on Facebook, Twitter and YouTube.
Sundance Institute Documentary Film Program
The Sundance Institute Documentary Film Program provides year-round support to nonfiction filmmakers worldwide. The program advances innovative nonfiction storytelling about a broad range of contemporary social issues, and promotes the exhibition of documentary films to audiences. Through the Sundance Documentary Fund, the Documentary Edit and Story Laboratory, Composers + Documentary Laboratory, Creative Producing Lab, as well as the Sundance Film Festival, the Sundance Creative Producing Summit and a variety of partnerships and international initiatives, the program provides a unique, global resource for contemporary independent documentary film.
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