W Taipei Celebrates its Grand Opening with W Hotels Premiere Event ‘Taipei Electrified’ (Taïwan)
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W Taipei Celebrates its Grand Opening with W Hotels Premiere Event ‘Taipei Electrified’ (Taïwan)
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Catégorie : Asie Pacifique - Taïwan - Économie du secteur
- Ouvertures d'hôtels
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 10-03-2011
Premiere Opening of W Taipei Electrifies Taipei with a inspiring Global Line-up of Rising Stars from the field of music, fashion and design
W Taipei, which opened its doors on February 14, pulls out all the stops to celebrate its grand opening with the W Hotels Premiere event “Taipei Electrified”. Featuring the tastemakers in music, entertainment, fashion and food, Taipei Electrified celebrates W Taipei’s debut both as the city’s hippest new destination and as major new addition to W’s rapidly growing worldwide portfolio – currently holding at 41 hotels worldwide.
“I am thrilled to celebrate the grand opening of W Taipei – an icon of cutting-edge style, fashion, design and energy in the midst of one of Asia’s most dynamic cities.” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien.
The event concept ‘Taipei Electrified’ fuses and ignites all of the elements that define W Hotels globally as the category innovator and industry leader – from music and entertainment to fashion and design. Hot DJ’s, directed by W’s Musical Director Michaelangelo L'Acqua, will spin beats and music throughout the night. W’s exclusive fashion collection, Global Glam curated by W’s Global Fashion Director Amanda Ross, will take the runway at W Taipei after its reveal at New York Fashion Show in February. Global Glam takes hotel designs of different W Hotels around the world as inspiration. This season’s collection was inspired by W Austin, W Mexico City and W Taipei, featuring works of Taipei designer Twinkle by Wenlan Chia, a fresh face on the international fashion scene. Throughout the hotel, forward design will set an extraordinary environment with interactive pixilated light exhibits created by Zigelbaum Coelho, W’s Designers of the Future, who will be on hand to engage with guests.
W Taipei, which opened to the world on Valentine’s Day, February 14, is ideally situated in the midst of the energetic Central Business District of Xinyi. Destined to become a stylish, buzzing meeting place for Taipei’s trendsetters, business leaders and discerning world travelers, W Taipei is offers 405 spacious guestrooms showcasing spectacular urban views and views of the city’s iconic Taipei 101 building. The hotel’s design idea was inspired by the sourrounding nature and the buzzing city summarized, “Nature Electrified”. This idea influenced the design of all key features, from the signature restaurants and W lounge to guestrooms that are each designed to meet the needs and desires of the modern world traveler.
The W Premiere Event + Entertainment
The world’s top DJ’s and musical stylists have converged on the W Taipei to energize guests for the W Premiere Event. An opening show featuring W Hotels Global Director of Music Michaelangelo and DJ Klaus T will ignite the evening’s events.
“Tonight at the W Premiere Event, we’ll be establishing the W Taipei as one of Taipei’s leading entertainment and music venues, by combining fresh new local talent with established DJ’s and musicians from around the world,” said Michaelangelo L’Acqua, W’s Global Director of Music. “We’ll energize the evening with our worldwide beats, and set a new standard for Taipei’s nightlife.”
Truly an insider in the world of music and fashion, Michaelangelo has created the musical direction for fashion events by Gucci, Yves Saint Laurent, Ralph Lauren, Michael Kors and scores of television commercials, films and other productions. For W Hotels, Michaelangelo brings his talents and experience to forward the hotel’s brand music agenda throughout the world – embracing the culture of each W location while being reflective of W’s New York roots. The Brazilian-born, DJ Klaus T, is a fixture in the London club scene where he is renowned for his progressive Techno sets and wild performances.
A host of other renowned DJs and musicians will share their beats throughout the evening, keeping the scene pumping and the guests ready for more. They include: bongo guru Ameet, a sought after percussionist and entertainer and a regular monthly feature at the W Barcelona;
DJ Angus Wong, fresh from W Hong Kong with a well-earned reputation for spinning a mix of stylish, sultry and sophisticated beats; and Asia’s hottest female DJ Cookie, voted one of Taipei’s top 10 DJ’s by The Taipei Times.
The W Premiere Event + Fashion
W’s Global Fashion Director, Amanda Ross, will be directing the fashion show showcasing W’s Global Glam Collection, a fashionable interpretation of W Hotels’ continued global growth, with exclusive fashion and accessory pieces inspired by the unique design personalities of W Hotels around the world. The 2011 Global Glam Fall Collection is inspired by the design and locales of three W Hotels: W Taipei, W Austin and W Mexico City.
“Tonight we’re showcasing our exclusive W Hotels Global Glam collection in Taipei,” said Amanda Ross, W’s Global Fashion Director. “We’re introducing all 3 collections inspired by W Austin,W Mexico City and W Taipei, including our collaboration with Wenlan Chia – a fresh young W designer who has created a new line of W Accessories from her Twinkle by Wenlan line.”
With a signature Global Glam soundtrack produced by Michaelangelo, the W Taipei fashion show will feature outfits and vignettes that play off the various hotel design concepts. The W Taipei Collection: “Nature Electrified,” replicates the “neon current” that flows through the W Taipei with standout pieces like a bold fuchsia kimono style silk dress and a flirty zip-front lace cutout dress in a deep eggplant, both from Twinkle by Wenlan, a ruby red jeweled statement necklace by Noir, and a rich red, gunmetal embellished clutch by Deepa Gurnani.
Twinkle by Wenlan’s creator Wenlan Chia, will also host a second show featuring her new accessories and outfits during the event.
The W Premiere Event + Design
With its roots in nature and the city’s energy, W Taipei is an electrifying destination of serenity and energy designed by reknown architects G.A Design International. Throughout the hotel, natural elements are blended with electricity and light, creating a vibrant and dynamic atmosphere for guests. W Taipei features a provocative collection of cutting-edge design installations designed to engage guests and spur conversation. For the Taipei premiere, several of W’s Designers of the Future will be showcasing their creations and interacting with guests.
The entrance of W Taipei features “To Light You Fade,” a light installation by rAndom International that interacts with guests as they enter the building by changing shape, look and feel in sync with the surroundings.
Another W Designer of the Future, Jamie Zigelbaum of Zigelbaum & Coelho, will be on hand to engage guests with their fun “Six-Forty by Four-Eighty” temporary interactive light installation, composed of 220 magnetic colorfully lit movable pixel-tiles on a dark wall. Each pixel is meant to be touched, moved and modified, and the art changes with the composition and of people in the room over the course of the evening.
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts and signature spas. With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels and W Retreats have been announced for Paris, St. Petersburg, Guangzhou, Shanghai, Abu Dhabi, Bangkok, Athens – Astir Palace, and Verbier, among other international destinations.
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
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