IHG Consolidates Global Customer Marketing Agency Services
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IHG Consolidates Global Customer Marketing Agency Services
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Catégorie : Monde
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 14-04-2010
IHG (InterContinental Hotels Group) [Lon: IHG; NYSE: IHG (ADRs)], the world's largest hotel group by number of rooms, announced today that it has consolidated its global customer marketing agency services with Ogilvy & Mather.
Ogilvy & Mather will work with IHG across all of the hotel company's major regions including North America, Asia Australasia, Greater China, Europe, Middle East and Africa. In managing a broad range of services the agency will draw on resources from OgilvyOne, OgilvyInteractive, RedWorks, OgilvyAction and other disciplines as needed.
"IHG's portfolio spans some of the best known and highly regarded hotel properties. Our task is to help them in their mission of caring for their guests through contemporary and leading edge communications and technologies, all around the world," said Miles Young, CEO of Ogilvy & Mather. "We could not be prouder to be part of the mission of creating 'Great Hotels, Guests Love.'"
This consolidation of marketing services follows a process designed to align IHG's marketing communications strategies and agencies to maximize the company's global marketing investment. As part of that process, earlier last year, IHG awarded its consolidated media account to MindShare - also part of the WPP network.
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing and digital production. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ:WPPGY).
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