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Westin Hotels Introduces New Mini-Bar Concept

Westin Hotels Introduces New Mini-Bar Concept

Catégorie : Monde
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 21-10-2005


Ditch the chips and say so long soda, because Westin Hotels & Resorts is introducing a new mini-bar concept designed to enhance body, mind and soul. Debuting today in the brand's new Renewal Suite at The Westin New York at Times Square, the Purification Station offers unique products such as oxygen, energy patches and anti-stress spray to combat the rigors of the road, as well as healthy snacks including organic wine, beer and cookies.
The Purification Station is just one highlight of Westin's brand new Renewal Suite, a “concept room” created to reflect the brand's new positioning around personal renewal. Designed to provide an environment where guests can rebound from travel-related stress and perform at their very best, the Renewal Suite features a decompression chamber, spa bath, Zen-like home gym, chromotherapy and tranquil water, light and music features throughout. The 1,200 square foot Renewal Suite starts at $2,000 per night, visit www.westin.com for more details. Key elements that make up the Purification Station include:

• An assortment of Naturopatches, easy to use essential oil patches that create a personal aromatherapy experience and help repair and restore the body's balance. Includes Bergamot for relief of stress, Lemongrass for energy and focus and Arnica for aches and pains.
• Acai Skin Treatment Gummi Boosters – BORBA's Skin Balance Gummi Booster Confections contain a revolutionary, cultivated bio-vitamin complex that helps the skin regenerate its natural support system, as they help remove toxins and improve skin clarity. 100 percent organic.
• Oxia's Personal Oxygen dispenser contains six gallons of pressurized oxygen that provides a natural boost of energy. It is believed that breathing enhanced oxygen stimulates human cells, increases the body's metabolism, and provides for increased energy and exercise performance. Used as an antioxidant to neutralize toxins, oxygen is reputably a powerful tool for combating jet lag.
• Herban Essential Oil Lavender and Peppermint towelettes are made with the highest quality pure essential oils, which not only makes them smell amazing, but makes them naturally antibacterial and antiseptic as well. Besides killing germs, the aroma helps clear the mind and combats mental fatigue.
• Boiron Stress Care Kit offers homeopathic remedies that help relieve the symptoms of hurriedness, irritability, and nervous anticipation.
• Air travel can wreck havoc on your eyes – Rohto V eye drops lubricates the eye and instantly relieves redness, burning and irritation due to dry eyes.
• Stress Mints are mild organic mint lozenges that apply homeopathic medicines to settle digestion and counteract the effects of day-to-day stress. These lozenges are useful during travel, at the office, and as an after-dinner therapy.
• Skyn Iceland Anti-Stress Oral Spray is intended to calm from the inside out to help prevent stress. Its balancing ingredients work gently to soothe jitters, ease tension and restore balance.
• Aptiva Aromatherapy Express Foot Treatment – Pamper your feet with natural lavender, rosemary and cedar wood essential oil extracts that are blended together in a rich mixture that stimulates the microcirculation and offers immediate relief to "heavy" feet, along with a decongestant action.
• Dr. Hauschka Jet Set Essentials kit is the ultimate way to revive your spirits while away from home. This compact set includes everything you need to pamper your body and soul, combined with daily face care for pure botanical therapy.
• Breath Palette East Meets West toothpaste kit offers a sensory experience with a natural line of flavors tailored to specific moods.
• Exercise your mind with the RORSHOCK set of 20 inkblot designs that are grounded in the original Rorschach personality test.


Even the Mint on the Pillow gets Renewed
Westin is even renewing the iconic mint on the pillow. The signature turndown for Westin's Renewal Suite is Moondrops Homeopathic Sleep Therapy Lozenges, made with all natural ingredients shown to effectively remedy the main causes of sleeplessness. In addition, a relaxation essential oil Naturopatch is placed on top of a customized, special memory foam Heavenly Bed bolster pillow that conforms to the neck – all the makings for a good night's sleep!

About Westin
Westin Hotels & Resorts, with 121 hotels and resorts in 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. and was ranked “Highest in Guest Satisfaction Among Upscale Hotels Chains.” in the J.D. Power and Associates' 2004 North America Hotel Guest Satisfaction StudySM and voted Best Domestic Hotel Chain by Global Traveler Magazine. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 750 properties in more than 80 countries and 120,000 employees at its owned and managed properties. With internationally renowned brands, Starwood® corporation is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, and W®, Hotels and Resorts as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties include the risk that the transaction itself will not be consummated, that the anticipated benefits of the transaction will actually be realized as well as other risks and uncertainties presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information.)



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