ACCOR ROARS INTO THE YEAR OF THE TIGER WITH RECORD GROWTH ACROSS GREATER CHINA
World’s most diverse hospitality group continues to accelerate growth in the region – surpassing the 500 hotels milestone with a robust pipeline of new hotels opening in 2022 and beyond |
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ACCOR ROARS INTO THE YEAR OF THE TIGER WITH RECORD GROWTH ACROSS GREATER CHINA
World’s most diverse hospitality group continues to accelerate growth in the region – surpassing the 500 hotels milestone with a robust pipeline of new hotels opening in 2022 and beyond |
Category: Asia Pacific - China - Industry economy
- Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2022-03-07
Accor is advancing through 2022 with a continued focus on expanding its presence across Greater China, offering more hotels to travelers and loyalty members than ever before, from acclaimed brands such as Raffles, Fairmont, Sofitel, MGallery, Pullman, Grand Mercure, Novotel, Mercure, and ibis.
Accor’s new project signings in China reached an all-time high in 2021 – leading to more than 520 hotels now in operation and an additional 350 under development. Accor is also on track to drive even greater momentum and growth success this year.
“Surpassing 500 hotels in Greater China truly is a milestone of which we are extremely proud. This achievement is a result of the powerful connection that Accor’s brands and our dynamic team members have forged over the past 35 years with owners and guests throughout this region,” said Gary Rosen, CEO, Accor Greater China.
“We are really excited about our strong momentum in 2022 and beyond. On average, every five days a new Accor-branded hotel is opened in the region to meet the ever-growing demand for high-quality hospitality experiences. Accor provides one of the most diverse brand portfolios in the world, positioning us well to continue introducing more brands, more hotels, and more experiences for leisure and corporate travelers across Greater China.”
China’s emergence as an economic leader has redrawn the lines of global tourism, with China set to overtake the US as the world’s largest economy within the next decade. According to research from Euromonitor International, China is on track to become the world’s #1 global tourism destination by 2030, while continuing to be a world leader in fueling outbound tourism to other countries.
Meanwhile, the World Travel & Tourism Council (WTTC) has hailed China as the world’s #1 domestic tourism market. The WTTC cites China’s 62% absolute growth in domestic tourism since 2008, pushing it up the list from fourth position to the top spot today.
This dovetails neatly with the China Tourism Academy’s forecast for 2022, which anticipates a return to nearly 70% of pre-Covid levels of domestic travel this year.
“China is one of the fastest-growing and most competitive economies in the world for hotel development and Accor is proud to lead this important market,” said Agnès Roquefort, Chief Development Officer, Accor.
“Accor’s brand portfolio is a key differentiator for the Group and will be a driving force in our success. Close to 40% of our hotels in China are at the luxury and premium level, while we retain a stronghold in the midscale and economy segments. This puts us in an enviable position and combined with our deep local knowledge and the expertise of our regional development and commercial teams, we have a flexible and highly compelling value proposition to offer owners and developers.”
Across Greater China, Accor’s top flagship hotels are well-known and beloved by travelers, including Raffles Shenzhen, Fairmont Peace Hotel, Sofitel Legend People’s Grand Hotel Xi’an, Sofitel Guangzhou Sunrich, DongFengYun Hotel Mi’Le – MGallery, Pullman Shanghai South, and Novotel Guangzhou Airport.
Some of the most popular, high-profile openings of 2021 included Fairmont Sanya Haitang Bay, Sofitel Hangzhou Yingguan Hotel, Pullman Jiaxing Pinghu Excellence Hotel, Ocean Spring Resort Chengdu – MGallery, Novotel Zhengzhou Airport Hotel and Grand Mercure Pingxiang Kaiguang Hotel.
Looking ahead to the remainder of 2022, The Year of the Tiger will bring some highly-anticipated new flagship hotels to life, such as Raffles at Galaxy Macau, Fairmont Xiamen, and Sofitel Shanghai North Bund. This year will also see the grand return of the beloved landmark, Swissôtel Beijing, following three years of extensive renovations and restyling.
Accor’s newest luxury brand, Emblems Collection, will open its first hotel in the world in December 2022 - a magnificent flagship hotel, Guiyang Art Centre Hotel, Emblems Collection, in Guizhou province. The new brand has a goal to create a unique global portfolio exceeding 60 boutique hotels and luxurious resorts by 2030, which will certainly include additional properties in China.
MGallery Hotel Collection is a brand to watch – with not one, but two – hotels opening in Hong Kong this year. The Silveri Hong Kong – MGallery creates a serene retreat on Lantau Island, while AKI Hong Kong – MGallery complements the neighborhood buzz of Wan Chai with a stylish energy. Upcoming MGallery destinations include Shenzhen’s vibrant Dalang District; Wuxi Dangkou Ancient Town; as well as Guangzhou.
One of China’s top performing premium brands, Pullman, has multiple new properties slated to open in 2022, including Pullman Nanchang Xinlv, Pullman Shenzhen North Station, Pullman Chongqing Beibei, and Pullman Wuhan Airport New City. These are in addition to Pullman Dali, Pullman Haikou and Pullman Suzhou Taicang which have been open since January 2022.
Greater China has more Pullman Hotels & Resorts than any other country in the world, with nearly fifty hotels in operation, a record number of new project signings, and no signs of slowing.
The power of Accor’s midscale and economy brands is also noteworthy. Novotel, a longtime favorite amongst travelers, continues to push forward with innovative new design concepts and exciting openings like Novotel Guangzhou Airport and Novotel Chengdu Tianfu Living, both set to open in 2022.
Other upcoming destinations for the beloved brand include Novotel Wuxi Wanshan Lake, Novotel Xi'an Aden, and Novotel Qingdao Downtown.
Not to be outdone, one of Accor’s top midscale brands, Mercure, has been singled out as one of the fastest growing brands in the world, according to a past ranking from Brand Finance.
Mercure currently has more than 110 hotels in Greater China, and nearly 100 more in development. Additionally, Accor’s trailblazing economy brand, ibis, now offers more than 200 hotels in Greater China, a truly remarkable achievement.
“Accor was founded on the premise of building innovative brands and boldly expanding them throughout the world,” added Mr. Rosen.
“As we progress through 2022, all of us at Accor look forward to sharing even more exciting news about our growing portfolio in Greater China and around the world, as we embrace each opportunity with the strength, confidence and adventurous spirit that the Year of the Tiger inspires.”
ABOUT ACCOR
Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States.
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