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IN 2024, CLUB MED ACHIEVED ANOTHER RECORD PERFORMANCE, AGAINST THE BACKDROP OF ECONOMIC UNCERTAINTIES AND GEOPOLITICAL TENSIONS (France)

The company finalized the transformation of its business model towards an upscale, glocal, sustainable and digital all-inclusive holiday offering.

IN 2024, CLUB MED ACHIEVED ANOTHER RECORD PERFORMANCE, AGAINST THE BACKDROP OF ECONOMIC UNCERTAINTIES AND GEOPOLITICAL TENSIONS (France)

The company finalized the transformation of its business model towards an upscale, glocal, sustainable and digital all-inclusive holiday offering.

Category: Europe - France - Industry economy - Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2025-04-03


Result highlights:
• Business Volume of Club Med amounted to €2,090M, representing an increase of +7% at constant exchange rate, compared to that of the same period of 2023.
• Resorts Operating Income1, Net results recurring before tax, Recurring EBITDA2 and Operating Margin are equal to the 2023 level.
• Resort beds capacity increased by +5% compared with 2023 with 100% of Premium or Exclusive Collection Resorts since April 2024.
• More than 1,5 million clients vacationed at Club Med, an increase of +1% compared to 2023.
• The average room occupancy rate reached 75%, marking a 2-point increase for Premium and Exclusive Collection Resorts compared to 2023.
• In line with the move upmarket and accelerating growth in ski vacation, further growth in the average daily rate which amounted to €232 and increased by +7% compared to 2023 at comparable exchange rate.
• Very strong momentum for Mountain Resorts’ winter and summer season, with a 20% increase in Business Volume compared to 2023, representing 35% of the company's global business.
• Very encouraging trends for departures in 2025: bookings for H1 are up by 5.7%, with double-digit growth for H2 (as of March 29th, 2025).Henri Giscard d’Estaing, President of Club Med, stated:

“Following a record-breaking 2023, Club Med continued its strong momentum in 2024 with a 7% increase in Business Volume and exceptional performance in Mountain resorts. In a challenging geopolitical environment, this achievement underscores the strength and resilience of the Club Med business model and the growing demand for premium all-inclusive vacations.

2024 marked a major milestone in our upmarket strategy, supported by our shareholder Fosun, with the full transformation of our resort portfolio. 100% of Club Med’s capacity is now Upscale or Very Upscale — an unprecedented collective work within the hotel industry over last 2 decades.

Looking ahead, we are accelerating our glocal development projects with new resorts in Borneo, Malaysia, and South Africa, pioneering deployments in AI and shaping a strategic vision for coming years. Our ambition is to reinforce our market leadership, steadily improve our operating margin, and establish Club Med as one of the most iconic global lifestyle brands.”

I. In a very uncertain economic context and geopolitical environment, Club Med has demonstrated the resilience of its business model

In 2024, Club Med saw strong growth across all business units in the first half of the year, achieving a record performance. While the second half was impacted by the geopolitical and economic environment, the company’s overall Business Volume for the year rose by 7% at constant exchange rates, enabling it to maintain Operating Income for its Resorts consistent with 2023.

Club Med's resilience in 2024 is a direct result of its transformation toward an upscale, glocal, sustainable, and digital business model - an evolution that began in 2004.

In 2024, this transformation reached a milestone with the full transition of Club Med’s resort portfolio: since April 2024, 100% of its Resorts are Premium and Exclusive Collection, a three-point increase from 2023. This shift to Premium Resorts and accelerated growth in ski vacations drove a 7% rise in the Average Daily Rate (ADR), reaching €232 compared to 2023.

Strategic product lines:

Mountain

In 2024, Club Med saw a 20% increase in the Business Volume of its Mountain Resorts compared to the same period in 2023. The number of customers grew by 10%, and the Average Daily Rate (ADR) rose by 7% compared to 2023. This growth results from significant investments in recent years to complete the upgrade of the mountain resort portfolio. This included the opening of new resorts in the Alps, Canada, and Japan, as well as the continued internationalization of the customer base, benefiting from Club Med’s unmatched seamless family offerings, at some of the most exceptional highaltitude ski resorts in the world.

In 2024, Club Med also continued to strengthen its summer mountain offering. With 11 Mountain resorts open during the summer, including 8 in the French Alps, 2 in Hokkaido, Japan and 1 in Quebec, Canada and a 12% increase in Business Volume over 2023, Club Med strategy to position the mountains as an exceptional vacation destination for families, winter and summer, is more and more successful.

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