Intercontinental Hotels Group (IHG) Forms New Global Marketing Team
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Intercontinental Hotels Group (IHG) Forms New Global Marketing Team
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Catégorie : Monde
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 20-07-2007
InterContinental Hotels Group (IHG) has created a worldwide brand management leadership team to drive brand development across the globe.
The team will headed by Nina Bibby who will continue in her role as senior vice president, worldwide brand management, reporting directly to Chief Marketing Officer (CMO) Peter Gowers.
IHG owns hotel brands InterContinental Hotels & Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites.
The company has 3,700 hotels and 558,000 guest rooms around the world.
The new global brand management leadership structure will focus on aligning worldwide brand strategy, uncovering real consumer insights and turning them into practical marketing actions worldwide.
The team will be responsible for innovation, insights, architecture & design, capability development and performance strategy and planning across all brands, as well a having direct responsibility for the development of mainstream hotel brands Holiday Inn, Holiday Inn Express and Crowne Plaza.
The team will help lead and support regional sales and marketing activity in Europe, Middle East and Africa, Asia Pacific and the Americas.
Gowers said: "This leadership restructure will lay the foundation for us to deliver clear brand propositions for our hotel owners. It will help us strengthen our global brand identities and develop real brand innovation and differentiation while aligning our worldwide marketing activity to create great hotels guests love.
"The platform developed by the worldwide team will be executed in each region by regional brand teams who will retain full responsibility for tactical delivery.
The new global team will include new recruit Regina Lewis who joins IHG as vice president of consumer insights from Dunkin Donuts, where she has been vice president of consumer and brand insights for more than three years. Prior to that, Regina consulted to organisations including Amazon and GlaxoSmithKline.
Lewis will report to Bibby.
She joins Mark Snyder senior vice president, worldwide brand management for Holiday Inn in the Americas, who will assume additional - global - responsibility for both Holiday Inn and
Holiday Inn Express. It will be the first time both brands have been under single marketing leadership.
Snyder has spent 25 years building brands in the hotel business, most recently leading the Holiday Inn brand in the Americas. Prior to joining IHG he worked on U.S hotel brand Embassy Suites.
Kevin Kowalski becomes senior vice president, worldwide brand management, for Crowne Plaza. Kowalski most recently oversaw the Crowne Plaza brand in the firm's Americas region. Before joining IHG he held roles at Coca-Cola and the U.S based Leo Burnett advertising agency.
Isaac Collazo, vice president of performance strategy and planning will continue in his global role with responsibility for brand planning, brand performance measurement and brand analysis.
Internal recruit Tom Stringer joins the marketing team from global strategy to become portfolio and innovation strategy director, while Jon Harding, former senior vice president for organisational development, moves across from Human Resources to take up a new position in the global marketing team as senior vice president, worldwide capability development. Jon will work with HR to strengthen the skills and capabilities of the new global marketing function.
Stringer and Harding will be based at IHG's global headquarters in Windsor, UK.
The remaining members of the team will be based at the company's regional head office in Atlanta, U.S.
Bibby said: "I'm delighted we've been able to make these appointments through internal moves and promotions demonstrating the wealth of existing marketing talent and expertise we have within the business."
The company's flagship brand InterContinental Hotels and Resorts will continue to retain its own dedicated worldwide brand development team, headed up by senior vice president Jenifer Zeigler, who reports to Gowers.
IHG recently announced the appointment of Gowers to chief executive of its Asia Pacific region, a post he will take up on November 1, 2007. The company is recruiting a new CMO.
Gowers said: "It is important we keep our people, our brands and our performance moving forward. These marketing changes have been work in progress for some time to build brand continuity for the future and help us deliver on-going business success."
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