HOTEL VICTORIA GRAN MELIÁ IN MALLORCA REOPENS ITS DOORS
Hotel Victoria Gran Meliá, an enduring symbol of Palma’s elegance and social vibrancy, has reclaimed its spot at the heart of the city with its grand reopening on 31st March. |
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HOTEL VICTORIA GRAN MELIÁ IN MALLORCA REOPENS ITS DOORS
Hotel Victoria Gran Meliá, an enduring symbol of Palma’s elegance and social vibrancy, has reclaimed its spot at the heart of the city with its grand reopening on 31st March. |
Catégorie : Europe - Économie du secteur
- Expériences exclusives
vRénovation ou nouveauté dans un établissement - Quoi de neuf ?
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 Crédit photo © Balcony Media Group
Opened in the 1920s as Villa Victoria, the hotel was conceived as an exclusive extension of the legendary Gran Hotel in Palma.
A pioneer of luxury on the island, it became a favoured retreat for both local and international elites, hosting glamorous soirées and serving as a gathering place for artists and visionaries who defined Palma’s golden era from the 1950s to the 1970s. Backed by a €12 million investment from Victoria Hotels & Resorts, Meliá, Bankinter Investment, and GMA, Hotel Victoria Gran Meliá is poised to usher in a new era of sophistication.
Every corner of the hotel has been meticulously restored by the renowned ASAH architectural firm, led by Álvaro Sans and Adriana Sans, to ensure the highest level of comfort and sophistication. The hotel boasts 171 elegantly redesigned rooms, each offering views of Palma’s port and cathedral.
A key highlight of this renaissance is the launch of Victoria Grand Café, a tribute to the Grand Hotel Villa Victoria. This vibrant new dining space embraces the joy of gastronomy, offering an all-day menu crafted from the finest local ingredients. From leisurely breakfasts to light evening meals, the café’s inviting atmosphere extends to its beautifully reimagined terrace—an iconic social hub where locals and visitors can once again experience the charm of Palma’s café culture.
Beyond offering a place to stay, Hotel Victoria Gran Meliá serves as a gateway to the city’s dynamic cultural scene. With panoramic views and a deep connection to its surroundings, the hotel curates exclusive local experiences, from contemporary art galleries and gourmet food tours to bespoke shopping itineraries. Embracing its role as a cultural hub for both guests and residents alike, the hotel has forged partnerships with local institutions, including the Paco de Lucía Festival, further enriching Palma’s artistic landscape.
Paying tribute to the hotel’s rich history, Gran Meliá has brought scenes to life from the 50s and 70s through the use of artificial intelligence.
The guest experience will honour Palma’s golden age through capturing its essence from original photographs and archives, whereby AI has revived the glamour, elegance and enjoyment of all the pleasures from that period. This is the first campaign from Gran Meliá to utilise the tool and the brand looks forward to implementing it moving forward.
This new chapter reaffirms Hotel Victoria Gran Meliá as more than just a luxury hotel—it is a living tribute to Palma’s rich heritage, where history and modern sophistication converge to create unforgettable experiences.
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 400 hotels open or in the process of opening, in more than 40 countries, and a portfolio of nine brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá. The Company is one of the world's leading hotel chains in the leisure segment and its experience in this area has allowed it to consolidate itself in the growing market of urban hotels inspired by leisure. Its commitment to responsible tourism has led it to be recognised as the Europe’s most sustainable hotel company (listed as Sustainability Yearbook member in 2025), as well as being a "Top Employer Large Enterprise 2025".
About Gran Meliá Hotels & Resorts
Gran Meliá Hotels & Resorts is the first Spanish luxury hotel brand, which takes residence in some of the world’s most beautiful landmarks, combining timeless luxury, stunning architecture, and Spanish culture. Gran Meliá Hotels & Resorts offers exceptional experiences and services, which are a modern expression of Spanish culture. There are currently 18 Gran Meliá properties worldwide, with the brand continuing to expand its global footprint. All properties are located in the most important global travel destinations, such as Villa Le Blanc (Menorca), Palacio de los Duques and Hotel Fénix (Madrid, Spain), Hotel de Mar and Hotel Victoria (Mallorca, Spain), Hotel Don Pepe (Marbella, Spain), Hotel Colón (Seville, Spain), Torre Melina (Barcelona), Palacio de Sancti Petri Gran Meliá (Cádiz, Spain), Gran Meliá Palacio de Isora (Tenerife, Spain), Villa Agrippina (Rome, Italy), Palazzo Cordusio (Milano), Gran Meliá Iguazú (Argentina), Gran Meliá Arusha (Tanzania), Gran Meliá Jakarta (Indonesia), Gran Meliá Nha Trang (Vietnam), and Gran Meliá Xian (China).
The brand is also set to expand further in Europe with Gran Meliá Palasa and Gran Meliá Tirana (Albania); in Asia, with the launch of Gran Meliá Lombok (Indonesia); in the Middle East, with the opening of Gran Meliá Dubai Jumeriah (UAE); and in the Americas, with Gran Meliá Ushuaia (Argentina) and Gran Meliá Puntacanuva (Mexico).
About Bankinter
Bankinter is the fourth-largest Spanish bank by market capitalization and the most solid within the Spanish financial system. Bankinter Investment, the bank's Investment Banking division, has built a significant alternative investment platform that has become a leader in the Spanish market. Over the past five years, it has successfully launched 16 alternative investment vehicles in partnership with expert managers from various sectors, with a committed capital of €3.2 billion. Bankinter Investment manages a portfolio of assets amounting to a committed investment of nearly €6 billion, including project financing. For asset management, the company has adopted a model of partnering with specialized firms for each investment segment in each fund or Socimi, including renewable energy, the hotel sector, logistics, student housing, infrastructure, retail spaces, private equity, and venture capital.
About GMA Corporate
GMA is an independent, capital-focused company specializing primarily in Real Estate with a hotel sector focus. It is dedicated to investment, asset management, and real estate projects. GMA has a professional team with over 30 years of experience in both the national and international markets. The company has managed both its own and third-party investments, taking on different roles depending on the type of company and project, including opportunity identification, fund structuring, buying and selling, management, co-investment, promotion, operations, and divestment of assets.
In recent years, GMA has participated in more than 500 transactions and projects valued at over €5 billion. Currently, it manages over €1.5 billion in assets across all the companies in which it participates.
 Crédit photo © Balcony Media Group
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