JW MARRIOTT MAKES ITS PORTUGUESE DEBUT AT PALMARES RESORT, ALGARVE (Portugal)
A fusion of Atlantic horizons, exceptional service, and striking design: JW Marriott makes its Portuguese debut at
Palmares Resort. |
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JW MARRIOTT MAKES ITS PORTUGUESE DEBUT AT PALMARES RESORT, ALGARVE (Portugal)
A fusion of Atlantic horizons, exceptional service, and striking design: JW Marriott makes its Portuguese debut at
Palmares Resort. |
Catégorie : - Portugal - Économie du secteur
- Projets hôteliers
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 14-04-2025
 For those seeking to make this slice of Portuguese paradise their permanent home, 133 JW Marriott branded residences will offer an unprecedented opportunity to embrace the Palmares lifestyle year-round
Crédit photo © JW Marriott
Guests can imagine waking up to the sound of gentle Atlantic waves, where dramatic golden cliffs meet sweeping views of sun-drenched countryside. This is the setting for JW Marriott's first Portuguese property at Palmares Ocean Living & Golf, where guests will soon discover an iconic retreat that harmoniously blends sophisticated living with the untamed beauty of its coastal setting.
This transformative addition to the celebrated Palmares Ocean Living & Golf resort will feature 172 elegantly appointed rooms and suites with commanding sea views.
The property's architectural vision, brought to life by Pritzker Prize-winning RCR Arquitectes and acclaimed design house Goddard Littlefair, weaves the region's Moorish influences into a contemporary narrative. Each space unfolds as a sensory journey through the Algarve's soul, where sun-weathered textures and artisanal details echo centuries of Portuguese craftsmanship and cultural heritage.
"The hotel is part of a narrative and a unified concept, with the objective of creating a unique place: Palmares. A place where architecture is the landscape and landscape is the architecture", added Rafael Aranda, founding partner of RCR Arquitectes.
The hotel's interior design, crafted by the renowned Goddard Littlefair, complements this architectural vision by ensuring a seamless connection between the indoor and outdoor spaces.
Martin Goddard, director and founder of Goddard Littlefair, added "Our goal was to create interiors that feel deeply connected to the landscape, blending Moorish influences with the Algarve's rich culture and craftsmanship. The result is a space that feels immersive, tactile, and in harmony with its surroundings, balancing refinement with a true sense of place — so that every guest feels not just welcomed but rooted in the beauty and history of this extraordinary setting."
Every meal becomes a memorable occasion here. Start your day with fresh-baked pastries at the elegant all-day dining venue, savour a long lunch by the lively poolside bar, or celebrate special moments at the Michelin-starred AlSud restaurant.
Local flavours take centre stage across all venues - think succulent oysters just harvested from the Alvor estuary, or sharing traditional dishes like tender octopus and Bulhão Pato clams, gently simmered in local white wine with aromatic garlic and fresh herbs.
Guests will discover perfect moments of peace in the wellness sanctuary, where traditional Portuguese healing practices meet contemporary luxury. Whether experiencing a customized treatment in the serene treatment suites, enjoying an invigorating session in the state-of-the-art fitness centre, or finding a quiet moment by the indoor or outdoor pools, every experience is designed to restore and rejuvenate.
Golf enthusiasts will find their paradise on the acclaimed 27-hole course. Each hole of the Robert Trent Jones Jr. masterpiece reveals new views of the Bay of Lagos. The experience is uniquely charming - a small regional train passing hourly along the coastal line adds a touch of local character to each round.
Days at Palmares unfold at each guest's own pace.
Mornings might begin with breakfast on private terraces overlooking the Atlantic, followed by a buggy ride through the golf course to the pristine beach. Afternoons can be spent by the infinity pool where the horizon seems endless, while children explore new adventures at the Family by JW kids club as parents enjoy moments of tranquillity in the JW Garden.
"This JW Marriott hotel will be the brand's first in Portugal and will be the cornerstone to elevate the Palmares resort and set a new benchmark for the luxury tourism market in the Algarve," explains Francisco Sottomayor, Norfin Group CEO.
"This is reflected in every thoughtful detail, from the carefully selected materials to the sophisticated environment we've created for our guests."
Timothy Walton, Senior Vice President for Development in Western Europe of Marriott International said: "The signing of JW Marriott Algarve Palmares Hotel & Spa continues to reflect the strong growth opportunities we are seeing for luxury accommodation in Portugal. We look forward to working with the Norfin Group to bring JW Marriott's legacy of extraordinary service, thoughtful design, and enriching well-being experiences to the stunning destination."
For those seeking to make this slice of Portuguese paradise their permanent home, 133 JW Marriott branded residences will offer an unprecedented opportunity to embrace the Palmares lifestyle year-round.
Just minutes away, the enchanting town of Lagos beckons visitors to explore its treasures. Guests can discover local artisans along winding cobblestone streets, linger at charming sidewalk cafés, and witness the setting sun transform the Ponta da Piedade rock formations into golden sculptures. After a day of exploration, the peaceful rhythm of coastal life awaits their return to Palmares.
Opening beginning of 2028, JW Marriott at Palmares Ocean Living & Golf invites guests to discover where mindful luxury meets the authentic soul of Portugal.
 Palmares will be home to a brand new JW Marriott harmoniously nestled between the Michelin-starred Al-Sud restaurant, a Robert Trent Jones Jr. signature golf course, a new spa and the Atlantic's endless horizon
Crédit photo © JW Marriott
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