HILTON WRAPS 2024 WITH RECORD PORTFOLIO AND PIPELINE GROWTH IN THE CARIBBEAN AND LATIN AMERICA
Hilton celebrates historic expansion in the region, driven by a surge in owner and traveler demand for its award‑winning brands across all segments. |
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HILTON WRAPS 2024 WITH RECORD PORTFOLIO AND PIPELINE GROWTH IN THE CARIBBEAN AND LATIN AMERICA
Hilton celebrates historic expansion in the region, driven by a surge in owner and traveler demand for its award‑winning brands across all segments. |
Catégorie : Amérique Centrale et du Sud - Économie du secteur
- Projets hôteliers - Chiffres et études
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 17-02-2025
 Waldorf Astoria Costa Rica Punta Cacique guest room
Crédit photo © Hilton Worldwide
Hilton has nearly 280 hotels in CALA, across more than 30 countries and territories and a pipeline of over 130 hotels, the largest in its history in the region.“2024 was a landmark year for Hilton in the Caribbean and Latin America. We successfully expanded our portfolio of hotels at a record-breaking pace, extending our iconic hospitality and award-winning brands to new destinations across the region,” said Pablo Maturana, vice president, development, Caribbean and Latin America, Hilton.
“With more deals signed in 2024 than in any other previous year, we are blazing through a period of extraordinary pipeline growth, and we are confident that the demand for our renowned hospitality and distinguished brands will continue to soar among developers, owners, and travelers.”
Hilton’s accelerated expansion in CALA during 2024 was fueled by the value of its award-winning brands and the expertise of its local development team. While the company’s growth spanned the entire region, a strategic focus on the Caribbean, Mexico and Brazil drove significant momentum in these markets.
In the Caribbean, Hilton plans to nearly double its presence, adding 35 additional properties to its current portfolio of over 45 hotels. Hilton surpassed the 100-hotel milestone in Mexico and has nearly 40 additional hotels and resorts planned, including the recently announced Conrad Los Cabos.
Over the past three years, Hilton has more than doubled its presence in Brazil, expanding to 25 hotels and aims to nearly double this number again, with approximately 20 hotels planned over the coming years.
2024 by the numbers
Record-breaking portfolio growth
In 2024, Hilton added the greatest number of hotels in the company’s history in the Caribbean and Latin America, adding 64 new properties. In particular, the company dramatically expanded its luxury portfolio including an exclusive partnership with Small Luxury Hotels of the World and broadening its lifestyle offering as guests increasingly seek unique experiences and sought-after destinations around the world. Conversions remained a key growth driver, accounting for nearly 60% of the company’s openings in the region.
New markets
Hilton expanded to five new countries and territories in CALA, enhancing its presence and providing more options for travelers. The company debuted in Paraguay with Palmaroga Hotel Asuncion, Tapestry Collection by Hilton; Bonaire with Delfins Beach Resort Bonaire, Tapestry Collection by Hilton; and as a result of its new exclusive partnership with Small Luxury Hotels of the World, Turks and Caicos Islands, St. Vincent and The Grenadines, and Antigua and Barbuda.
Brand milestones
Hilton’s award-winning brands celebrated significant market firsts and milestones. Motto by Hilton debuted in South America with an opening in Cusco, Peru. DoubleTree by Hilton premiered in Argentina and Ecuador with new hotels in Buenos Aires and Guayaquil. Tru by Hilton Cali Sur introduced the brand in Colombia. Curio Collection by Hilton launched in Dominican Republic with the addition of Hotel Santiago and in Puerto Rico with Palacio Provincial San Juan in the coveted Old San Juan district.
2025 and beyond
Unprecedented pipeline growth
Hilton’s development efforts in CALA achieved historic results in 2024, with a year-end pipeline of more than 130 projects, including more than 50% already under construction. Hilton signed more than 40 new agreements in the region in 2024, representing approximately 6,000 rooms of future growth that will boost Hilton’s presence in strategic segments, including luxury, lifestyle and resorts; expand its reach in key markets including Brazil and Mexico, among other key destinations; and introduce new brands across the region. Conversions represented nearly 30% of the signings in 2024 in the region and will continue to be an important driver of growth.
In the first half of 2025, Hilton will open the highly anticipated Waldorf Astoria Costa Rica Punta Cacique and Zemi Miches All-inclusive Resort, Curio Collection by Hilton, followed by the debut of Tru by Hilton Chillan Ferrat in Chile and Hampton Inn by Hilton St. Thomas, which will represent Hilton’s entrance into exciting new destinations.
A future of luxury and lifestyle
Hilton is on the brink of extraordinary growth in the luxury and lifestyle segments with nearly a third of hotels in the region’s pipeline in these categories and with Conrad Los Cabos and Waldorf Astoria San Miguel de Allende expected to open in 2027, further underscoring Hilton’s expansion in the luxury market.
In the lifestyle segment, Hilton has more than 25 hotels planned across approximately 10 countries and territories to meet the increasing demand for culturally relevant, distinctive experiences in diverse destinations, including Brazil, Costa Rica, Dominican Republic and Trinidad & Tobago.
Unstoppable flagship and focused service brand growth
Hilton’s flagship and focused service brands are experiencing unstoppable growth. Hilton Hotels & Resorts brand signing highlights include Hilton Tijuana and Hilton Medellin, both planned for 2026, and a dual-branded project that will include Hilton Georgetown and DoubleTree by Hilton in Guyana, marking Hilton’s debut in the country.
Focused service hotels also remain a major growth driver. Powerhouse brands Hampton by Hilton and Hilton Garden Inn continue to grow at a steady pace, while Tru by Hilton, which launched in CALA in 2022, has seen breakthrough growth and is now one of the largest brands in Hilton’s pipeline in the region.
Hilton will also introduce its award-winning, extended-stay brand, Home2 Suites by Hilton in the Caribbean and Latin America, with two new hotels signed in Mexico and several other deals in advanced negotiations across multiple markets.
Spark by Hilton also is ready to launch in CALA in 2025 and will transform the premium economy segment in the region by offering guests and owners value, quality and consistency. Hilton is actively engaged in negotiations for multiple Spark by Hilton hotels across the region.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.
About Curio Collection by Hilton
Curio Collection by Hilton is a global portfolio of 180 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 34 iconic properties that create a unique sense of place with a relentless commitment to sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits.
 Zemi Miches All-inclusive Resort, Curio Collection by Hilton
Crédit photo © Hilton Worldwide
 Zemi Miches All-inclusive Resort, Curio Collection by Hilton bungalow
Crédit photo © Hilton Worldwide
 Waldorf Astoria Costa Rica Punta Cacique
Crédit photo © Hilton Worldwide
 Waldorf Astoria Costa Rica Punta Cacique beach view
Crédit photo © Hilton Worldwide
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