MELIÁ HOTELS INTERNATIONAL ARRIVES IN SARDINIA WITH THE ADDITION OF AN AFFILIATED BY MELIÁ HOTEL ON THE SASSARI COAST (Italie)
The hotel company keeps expanding in the main Mediterranean destinations and continues to grow in Italy, reaching the Sardinian coast before this summer. |
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MELIÁ HOTELS INTERNATIONAL ARRIVES IN SARDINIA WITH THE ADDITION OF AN AFFILIATED BY MELIÁ HOTEL ON THE SASSARI COAST (Italie)
The hotel company keeps expanding in the main Mediterranean destinations and continues to grow in Italy, reaching the Sardinian coast before this summer. |
Catégorie : Europe - Italie - Économie du secteur
- Nouvelles enseignes et affiliations
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Meliá Hotels International, the leading hotel company in Spain and one of the largest in the world, announces the opening of its first hotel on the island of Sardinia.
Nestled on the beachfront of the Sassari coast in the north of the island, the Bellevue Sardinia Resort Affiliated by Meliá will start operating under the Meliá umbrella before next summer.
Bellevue Sardinia Resort Affiliated by Meliá will feature 139 rooms on San Pietro a Mare Beach, a beautiful setting boasting golden sand and turquoise waters.
Its functional rooms, equipped with everything guests may need for an optimal experience and overlooking the sea or the spacious gardens, offer fully equipped terraces for an enjoyable stay.
The hotel also boasts direct access to the beach, with sun loungers and umbrellas to fully enjoy the Mediterranean Sea.
Furthermore, Bellevue Sardinia Resort Affiliated by Meliá features an outdoor pool, outdoor gym, and complimentary bike service for exploring the area. Including a seaview bar to enjoy the best cocktails and views of the coast, the hotel's dining proposal comprises a restaurant and a beach bar.
With the incorporation of the company's first hotel in Sardinia, as a result of the partnership between the hotel company and Piazza Hotels & Residences, Meliá strengthens its Affiliated by Meliá hotel portfolio, which is committed to an expansion model through agreements with which, while growing in the main destinations, it also supports independent hotels.
Affiliated by Meliá already has more than 70 hotels worldwide and with this upcoming addition to its network, it opens the doors of a destination where Meliá wants to grow with local partners.
Through Affiliated by Meliá, the hotel company offers solutions to those seeking to boost their hotels by benefiting, also under franchising contracts, from the company's strength in distribution and loyalty, as well as other services tailored to their needs.
As Gabriel Escarrer Jaume, Chairman and Chief Executive Officer of Meliá Hotels International, explains, “We are thrilled to welcome into our family a hotel in such a spectacular destination as Sardinia and are honoured that Piazza Hotels & Residences has chosen us to enhance its value further."
“For us it's a source of pride to start this important collaboration with a leading hotel company as Melia, we have really appreciated the coexistence of high professionalism together with the family atmosphere we have found. We hope this agreement will be a starting point for other future collaboration opportunities in the Italian market." Said Orfeo Bianchi, ceo of Piazza Hotels & Residences.
This agreement also reaffirms Meliá Hotels International's commitment to Mediterranean destinations, where the company has a strong presence and continues to contribute its extensive experience to the sector. Specifically in Italy, the company is experiencing strong growth in both the urban and leisure segments, with 13 hotels, both already in operation and the process of opening.
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