THE CROWN: THE VERY FIRST HANDWRITTEN COLLECTION HOTEL IN POLAND IS SET FOR A GRAND DEBUT IN KRAKÓW (Pologne)
Following the global launch of Handwritten Collection, Accor, the world’s leading hospitality group, announces the debut of the brand in Poland. |
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THE CROWN: THE VERY FIRST HANDWRITTEN COLLECTION HOTEL IN POLAND IS SET FOR A GRAND DEBUT IN KRAKÓW (Pologne)
Following the global launch of Handwritten Collection, Accor, the world’s leading hospitality group, announces the debut of the brand in Poland. |
Catégorie : Europe - Pologne - Économie du secteur
- Ouvertures d'hôtels
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 15-05-2023
A charming hotel in a renovated historical tenement house in the heart of Kraków will join the extraordinary worldwide choice of boutique properties.
The four-star property will welcome its first guests this summer. Handwritten Collection offers a portfolio of unique hotels, each endowed with an individual character reflecting the passion of its host, reflecting the spirit of hospitality tradition.
This summer, The Crown Kraków Handwritten Collection will welcome its first guests in a distinctive corner tenement house at 6 Królewska Street, right next to Inwalidów Square and the so-called Avenues of the Three Bards in the second largest city in Poland.
The 44-room facility will join the new collection of boutique hotels under a franchise agreement between Accor and the owner of the property, Alventa Invest, along with PI Apartamenty&Hotele responsible for the hotel’s day-to-day operations.
“Signing the contract for the first hotel of the new Handwritten Collection brand is a major step in expanding not only our offer in Kraków, a city immensely popular with tourists from all over the world but also the general Accor’s portfolio in Poland. I am pleased that the Polish chapter of the Handwritten Collection starts in the city with reach and beautiful history. Thanks to the timeless architectural elegance of a beautifully renovated 100-year-old tenement house and its grand interiors, the new hotel perfectly fits the character of the brand. I am convinced that together with our partners we will create a unique place and together make history „said Jacek Stasikowski, Development Director Accor Poland.
The Crown Kraków Handwritten Collection occupies a five-storey tenement house from 1923 designed by Wacław Krzyżanowski and inspired by the Art Deco, a design style popular in the 1920s and '30s characterized by modernistic buildings balancing opulence and practicality as an unmistakable representation of an era that was at the centre of the Machine Age.
Within the walls of the new hotel, guests will be transported to these times full of refinement, elegance, and chic décor to admire art while enjoying a choice of carefully selected spirits and cigars.
The new hotel is bound to become a famous venue in the city, inextricably linked to its cultural heritage. In addition to tastefully decorated rooms, guests will have access to a restaurant, a bar and a cigar lounge, a conference room and a fitness area.
“We have made every effort to revitalize this extraordinary piece of architecture and breathe a new spirit into this property. By respectfully complementing the historical form of the building with modern elegance we combined the past with the present. We took care of every detail and used noble materials while maintaining the utilitarian aspects of the facility” said Wiesław Hałucha, President of the Board at Alventa Invest.
The Crown Kraków Handwritten Collection overlooks one of the city’s main historical routes, leading directly to the medieval Main Market Square.
The most important sights of the Old Town, Wawel Hill and the Kazimierz old Jewish quarter are within walking distance.
The hotel is also close to the campuses of the AGH University of Science and Technology, Jagiellonian University, and other seats of higher learning as well as the most important cultural institutions in the city and many of its bustling businesses.
“The Crown is a unique property that flawlessly combines Art Deco with a modern attitude and complements this mixture with a touch of art and fantastic storytelling. We have created for our guests a place with a strong personality, a stylish and cosy atmosphere, full of life and colourful experiences. We are glad that thanks to the cooperation with Accor, our property has become a valuable addition to such an extraordinary collection” said Agnieszka Dąbrowska, President of the Board at PI Apartamenty&Hotele.
The Handwritten Collection includes carefully selected hotels in the most fashionable destinations. The brand offers a combination of fantastic places with individualized warmth and cordiality – the basis of true hospitality.
The distinctive character of the Handwritten Collection properties stems from the personalities of their hosts, who invite guests to a home away from home.
From Shanghai through Kraków and Paris to Sydney, the Handwritten Collection sign is a guarantee of singular experiences.
The brand launched at the beginning of 2023 with a portfolio of over a dozen facilities and over a hundred more at various stages of negotiations.
It is designed to meet the needs of independent owners of hotels with a well-defined identity, who would like to take their businesses to the next level and not only maintain their character but also make it one of the ingredients for future success.
By 2030, Accor plans to have 250 hotels across the world in the Handwritten Collection.
The group is actively looking for properties with a strong individual style operating in popular destinations that could be a valuable addition to the new collection and wishes to invite them to take full advantage of the opportunities provided by a partnership with a leading player in the global hospitality industry.
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