PROVIDERS : MOLTON BROWN LAUNCHES NEW SIGNATURE DISPENSER AT THE SLOANE CLUB (Royaume-Uni)
Molton Brown are true believers that luxury and sustainability work hand-in-hand, and this extends to the hotels they proudly partner with. |
|
PROVIDERS : MOLTON BROWN LAUNCHES NEW SIGNATURE DISPENSER AT THE SLOANE CLUB (Royaume-Uni)
Molton Brown are true believers that luxury and sustainability work hand-in-hand, and this extends to the hotels they proudly partner with. |
Catégorie : Europe - Royaume-Uni - Produits et Fournisseurs
- Fournisseurs
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 22-06-2021
They’re delighted that The Sloane Club are introducing the brand’s new Signature Dispenser while sharing their passion for refillable beauty.
The Sloane Club is nestled in the heart of London Chelsea.
Its red-brick gables and refined details are remnants of the prestigious 18th century neighbourhood known as Hans Town. Founded in 1922, this private member’s club opened its doors to female officers of the Armed Forces during World War II and remained exclusively for women until 1976.
Soon to be celebrating their 100th year, The Sloane Club marries the old and new in their timelessly elegant interiors. Exceptional service is at the heart of everything they do; carefully considering all the details, from exquisite seasonal food to sumptuous accommodation, so their members can unwind and feel completely at home.
“We want to become a more sustainable business with our member offerings”, says Emma Barker, General Manager of The Sloane Club, ‘‘We were impressed by the credentials of Molton Brown’s new Signature Dispenser; installing one could save us more than 18,250 bottles and 137kg of plastic being sent to landfill every year*.
Considering all of our rooms, the total amount would make an incredible difference for us and our environmentally conscious guests. With this in mind, we also want to continue the great synergy between our brands; such as our quintessentially British values, proud history, love of quality and progressive outlook.
Molton Brown’s Signature Dispenser has joined the club’s current assortment of the brand’s 300ml bottles and exquisite Porcelain Decanters.
They have installed 632 units for 151 bedrooms, including 18 apartments.
Featuring the brand’s heritage Mayfair Ebony colourway and refined Gun Metal finish, the new dispenser is crafted to suit every bathroom aesthetic. It can be filled with 350ml of the brand’s bestselling Bath, Body, Hand and Hair Care products, which share the same exceptional formulas as their retail collections.
It has a removable metal plate to change the product collection name and a fill level indicator on the front, making it simple to customise and clean. With a tamper-proof system, it ensures the highest standards of hygiene – which is now more important than ever.
This game-changing Signature Dispenser is the latest step in Molton Brown’s evolving sustainability journey.
Treasuring the world has been the brand’s core philosophy since they were born in 1971, and launching this product on their 50th year not only celebrates this meaningful time, but also pays homage to their roots.
Beatrice Descorps, Global Vice President of Marketing, proudly shares: ‘‘We’ve been offering dispenser solutions for over 20 years; easing your mind on hygiene and safety whilst enhancing your guests’ experiences. The more we replenish and reuse, we’re one step closer to eliminating plastic consumption, whilst nurturing our natural resources.’’ At the end of last year, Descorps was honoured on the Walpole Power List 2020 – The Innovators, where she was praised for ‘paving the way in positive luxury.’
*Based on Molton Brown data of 30ml bottles used annually in a typical 100-room luxury hotel.
About Molton Brown
Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Our Eaux de Parfum and Toilette, and Bath, Body, Hair and Home collections have been Made in England since day one – and we’re committed to this for our future. Sourcing only the best ingredients in exceptional fragrance concentrations, our quality has awarded us with a Royal Warrant from Her Majesty Queen Elizabeth II. As part of our ever-evolving sustainable journey, we never have and never will test on animals, we run our own manufacturing facility in Elsenham and we champion refillable beauty. Inspired by our progressive home, London, we work side-by-side with our eclectic set of perfumers to empower our customers and hotel guests with long-lasting, distinctive fragrances they’ll love.
|
|
