Moxy opens its doors in Japan (Japon)
Marriott International’s New Experiential, Design-Driven Brand Set to Shake Up the Hospitality Scene with Two New Hotels in Tokyo And Osaka |
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Moxy opens its doors in Japan (Japon)
Marriott International’s New Experiential, Design-Driven Brand Set to Shake Up the Hospitality Scene with Two New Hotels in Tokyo And Osaka |
Catégorie : Asie Pacifique - Japon - Économie du secteur
- Ouvertures d'hôtels
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 14-11-2017
Spirited, confident and cheeky – Marriott International today announced the openings of two fresh new additions to its playful Moxy Hotels brand: Moxy Tokyo Kinshicho and Moxy Osaka Honmachi. True to its name, the Moxy brand is designed for a new generation of socially extroverted, curious and energetic global “Fun Hunters”.Owned by Tokyo-based Pacifica Capital K.K., the 205-room Moxy Tokyo Kinshicho features the brand’s industrial-chic DNA with stylish exposed brick walls, polished concrete floors and fun collaborative spaces. The hotel is located in the urban Kinshicho district, close to some of the city’s coolest tourist attractions such as the Tokyo Skytree, Tokyo Dome and the historic Asakusa Sensoji Temple, so exploring the city is easy. Kinshicho station is only a five-minute walk away, making access a breeze from Narita and Haneda international airports.
“Today’s consumer is less desirous of a cookie cutter experience and in fact wants to discover something new, take in the city, the food, the local scene, whether he/she is there for a day or a week,” says Hisashi Oinuma, Captain, Moxy Tokyo Kinshicho.
In Osaka, Moxy Osaka Honmachi is owned by EGW Asset Management Inc., and is located just steps away from Honmachi Station, one of Osaka’s main train stations. This 155-room Moxy is the perfect playground for modern urban explorers in Osaka. The hotel is located within easy distance of Osaka Castle, the food and nightlife of the Shinsaibashi quarter and the amazing shopping of Namba district.
“Moxy is specifically designed for this new generation of travelers – we call them Fun Hunters – who are looking for a hotel environment that allows them to have an experience on their terms,” says Shigeki Nakagawa, Captain, Moxy Osaka Honmachi. “They want a hotel that is wired to their specific needs, a place to stay that is affordable, fun, and awesome”.
Moxy is a fun, vibrant and stylish hotel designed to give guests everything they want and nothing they don’t, at an affordable price. No boring front desks here: guests can access their bedrooms via keyless entry with the Marriott Mobile App or check in with a crew member at the bar, where they will be greeted with a complimentary ‘Got Moxy’ cocktail upon arrival.
Say hello to fellow travellers in Moxy’s living rooms designed as highly-social communal areas, complete with foosball tables and board games. The Moxy Digital Guestbook is the source for everything that’s going on, who’s around in town, as well as a social media wall for guests to post their own #AttheMoxy Instas. At the Moxy, lifts double as selfie-friendly photo booths with locally inspired props for inspiration.
Moxy’s NOW + WOW communal spaces will come alive with thoughtfully crafted happenings designed by the hotels’ crew to cater to travelers and locals who like to hang-out with their friends and meet new ones, without having to empty their pockets. At Moxy Osaka Honmachi and Moxy Tokyo Kinshicho, these events will take the form of jam sessions, tarot card readings, classic film screenings, beer pong competitions, scavenger hunts, trivia nights, high-intensity workouts and more.
Bedrooms are minimalist yet multifunctional, with folding workspace desks and chairs, flat screen TVs, USB ports, motion sensor lighting, walk-in rain showers and furiously fast and free WiFi. The hotels’ 24/7 self-service grab-and-go concept, called Moxy Pickups, has cereals, fresh fruit, yogurt and noodles at breakfast, and soups, wraps and salads for lunch and dinner. Fresh coffee is available in the lobby, along with soft drinks, bottled juices, sodas, wine and beer.
The bar serves up Moxy’s signature cocktails and naans with savoury or sweet fillings: bacon, teriyaki chicken, pepperoni and jack, eggplant, cream cheese, nutella, strawberries and marshmallows. And, in Moxy hotels in Asia, guests can ‘pimp their noodles’ with a selection of instant noodles and condiment stations to customise their own flavours.
“We threw out the rule book for conventional hotel models to create Moxy’s Moxy Tokyo Kinshicho and Moxy Osaka Honmachi,” says Mike Fulkerson, vice president, Brand & Marketing, Marriott International. “These two new brand additions will continue to show the world what “moxie” really means and encourage our guests to play on.”
To learn more about Moxy Hotels, please visit www.MoxyHotels.com.About Moxy HotelsMoxy Hotels is Marriott International’s new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan. A boutique-hotel concept for the next-Gen traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled bedrooms, vibrant lobby spaces and warm, modern service, Moxy aims to surprise travelers with a thoughtful, spirited and fun guest experience. Moxy Hotels is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards which includes The Ritz-Carlton Rewards. Members can now link accounts with Starwood Preferred Guest at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more about Moxy Hotels, visit www.MoxyHotels.com.
Follow Moxy on Instagram
Watch Moxy on YouTube
Engage #AtTheMoxy
Watch the Moxy Manifesto video hereAbout Marriott International, Inc.Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,400 properties in 30 leading hotel brands spanning 126 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
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