Worldhotels Unveils World Online, its Approach To Digital Travel Marketing
Program Outlines Customized Online Strategies And Tactics To Maximize Revenue For Independent Hotels |
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Worldhotels Unveils World Online, its Approach To Digital Travel Marketing
Program Outlines Customized Online Strategies And Tactics To Maximize Revenue For Independent Hotels |
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Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 11-07-2017
Since the online world is becoming more and more complex, hoteliers need cost efficient online strategies to drive business to their hotels. To support hotel’s individual online direct channels Worldhotels introduces World Online, its new initiative in the area of digital travel marketing. World Online offers customized online strategies and tactics which comprise relevant traffic generation for a hotel’s own website to drive additional direct bookings to independent hotels. The program starts and ends with a people-powered approach, supporting hoteliers with the power of dedicated HSMAI Certified Key Account Managers. The program includes a comprehensive audit of the hotel’s channel performance in order to identify its online gaps. The resulting review will prove the need for either a website redevelopment or a productive website-agnostic tier of service. The typical World Online website consists of a single responsive site with up-to 40 pages of initial content, various craft templates, three languages, monthly hosting and support, weekly ongoing SEO activities, key account management, enterprise analytics, proprietary ‘single view dashboard and real-time reporting included.World Online products and services also include regularly scheduled live webinars on every facet of online digital travel marketing for independent hoteliers. Fully managed e-mail and social media services and campaigns complete the digital program.
World Online is one of the group’s three core strategic initiatives for 2016 enabling Worldhotels affiliate hotels to better position themselves in the marketplace. Also in keeping with Worldhotels’ Start With Why philosophy, World Online reflects the group’s focus on reaching the best, emotionally-connected guests.
“World Online will strengthen our hotel members’ digital marketing capabilities and support all of their online direct channels”, says Dirk Führer, Chief Executive Officer at Worldhotels. “With World Online our goal is to provide expert advice at every stage of the reservation cycle to maximize revenue opportunities of our hoteliers. We designed World Online specifically with the needs of an independent hotel’s online direct channel in mind.”
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