Set in the heart of the Holy City and overlooking the Sacred Mosque, Al Masjid al Haram, and the Holy Kaabah, the hotel is designed for today's smart luxury traveller, combining intuitive service with sophisticated, locally inspired surroundings.

John T.A. Vanderslice, global head, Conrad Hotels & Resorts, said, "Conrad creates inspired experiences for our guests in some of the world's most sought-after destinations. We are delighted to open our first luxury hotel in the Holy City and begin welcoming pilgrims and guests."

Rudi Jagersbacher, Area president, Middle East & Africa, Hilton Worldwide, said, "The arrival of Conrad Hotels & Resorts to Makkah marks the addition of our second brand into the city and our 11^th hotel into the Kingdom of Saudi Arabia. With another 28 Hilton Worldwide properties in development, we are extremely proud to offer incredible variety and choice for travellers to the region."

Conrad Makkah connects guests to a world of style in 438 elegant rooms, including 62 suites in two towers. For an exquisite stay, the luxurious suites - ranging from 56 square meters to 247 square meters for the Royal Suite - have a separate living area, a comfortable dining space with a kitchen, access to a private butler service, and direct views of Al Haram and the Holy Kaabah.

The hotel also features stunning interior décor inspired by both modern and traditional Islamic design and complemented by contemporary art works.

Conrad Makkah delights guests to a wide array of onsite dining options, from the elegant steak restaurant, Prime, which features an engaging open kitchen and magnificent views of Al Haram, to all-day dining at the Al Mearaj restaurant, which features everything from local favourites to international classics.

Conrad Makkah offers an on-site Masjid for up to 1,000 guests with audio connection to Al-Haram. The hotel also has 12 elevators that go directly to Al Haram, providing quick direct access during peak prayer times.

For intimate meetings, the hotel offers two meeting spaces for up to 100 guests as well as a business centre and Executive Lounge.

The hotel's full time Concierge will assist guests in planning a variety of local activities through the Conrad 1/3/5 programme, a curated collection of inspired experiences in art, shopping, adventure, and gastronomy, where guests can discover local culture from an insider's perspective.

Guests booking a stay at the hotel can also utilize the popular Conrad Concierge mobile app, which gives global luxury travelers the ability to customize details of their hotel stay before, during, and after each visit via a smartphone or tablet. Whether it's pre-selecting bath amenities or checking-in while in-transit from the airport, guests can access a variety of features by using the app.

Conrad Makkah participates in Hilton HHonors, the only guest loyalty program where guests who book directly through www.conradhotels.comhave access to benefits including complimentary Wi-Fi at 24 Conrad hotels worldwide.

About Conrad Hotels & Resorts

Conrad Hotels & Resorts is the destination for the new generation of smart luxury travelers for whom life, business, and pleasure seamlessly intersect. Conrad offers its guests an innovative way to Stay Inspired through a curated collections of 1-hour, 3-hour, or 5-hour experiences, available throughwww.StayInspired.com or through the intuitive Conrad Conciergemobile app. Consisting of 24 properties across five continents, Conrad is part of Hilton Worldwide, a leading global hospitality company.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprising more than 4,660 managed, franchised, owned and leased hotels and timeshare properties with nearly 765,000 rooms in 102 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including exclusive member rates, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key.