Design Hotels Brand lab making room for innovation
From the very beginning innovation has been at the core of the Design Hotels ethos, from challenging the norm and setting future trends to ultimately paving the way for likeminded mavericks. |
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Design Hotels Brand lab making room for innovation
From the very beginning innovation has been at the core of the Design Hotels ethos, from challenging the norm and setting future trends to ultimately paving the way for likeminded mavericks. |
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Intrinsic to this progressive program is the belief that creativity and design are living, breathing elements which need room to grow and evolve. Design Hotels' new Brand Lab not only provides a new, inspirational space for the in-house design team at the Berlin headquarters, but also a hub for creative exchanges with international partners. www.designhotels.com/discover-us-at-a-glance
Brand Lab Panoramic views of the Spree River are the backdrop for the 300sqm open-plan Brand Lab, complete with dedicated areas for presentations and workshops. The space also operates as a base for member hotels and hospitality partners to meet and engage in creative discourse with influencers and innovators from the worlds of art, design and commerce. Since 2007, Design Hotels has been creating platforms for cross-industry gatherings, hosting its annual conference arena* as well as Trend Briefing, in collaboration with London-based trend-forecasters The Future Laboratory. The Brand Lab is a fertile environment for present and future ideas and partnerships, and serves as a seedbed for innovation.
Together with the Turkish design studio, Autoban, the Brand Lab presented The Design Hotels Book 2015 to friends, partners and media this April. The loft-like space was designed with the help of Erco and Wilkhahn, while Aqua Monaco is the Brand Lab’s official partner for parties and events.
Design Hotels’ In-House Design Team Since its inception in 1993, the in-house design team has been instrumental in the creation and evolution of Design Hotels’ entire visual identity – a rarity in the world of hospitality. This includes the annual magazine, Directions , which can be found in every member hotel, The Design Hotels Book , distributed annually by publishing house gestalten, as well as the design of the brand’s digital platforms – including its website www.designhotels.com. “With our in-house design team we are able to move the creative process forward, without red tape. That allows us to react quickly to new developments, which is a big advantage in this fast-paced industry,” explains Serdar Kutucu, Vice President Brand, Marketing & Communications. The ten-strong team, under Creative Director Johannes Schwark, conceive advertising campaigns, create communication concepts for events, design tradeshow exhibition areas, and continuously develop the brand’s corporate design identity. Several of the team’s campaigns and publications have been awarded design prizes, including the Red Dot Award in recognition of the limited edition XXL edition of The Design Hotels Book 2013.
The Design Hotels Book 2015 The design team’s current project is the new edition of The Design Hotels Book, telling the story of Design Hotels, 279 member hotels and the Originals behind the hotels, through over 500 pages of text, portraits and photo series. For the first time, the book also introduces a select group of ten designers and architects, who together make up The Influencers 2015. www.designhotels.com/stories/book-2015
Offering a unique insight into the creative process behind such a publication, this year the design team have created behind-the-scenes video documenting the book’s journey from inception to publication. www.designhotels.cc
The newest edition of the coffee table book is available to purchase in stores and at www.designhotels.com/shop.
About Design Hotels Design Hotels represents and markets a curated selection of 280 independent hotels in over 50 countries across the globe.
More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original," someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each "Original" stands for the individual, aesthetic and service-driven experience that his or her hotel provides.
Founded by Claus Sendlinger in 1993, Design Hotels offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation. The company has its headquarters in Berlin and branches in London, Barcelona, New York, and Singapore.
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