Grand City Hotels and Wyndham Hotel Group Strike Strategic Alliance to Brand 43 Hotels
- Deal brings first Wyndham-branded hotels to Germany
- Majority of properties located in key German cities
- Branding of first 33 locations to start by 1 March 2013 |
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Grand City Hotels and Wyndham Hotel Group Strike Strategic Alliance to Brand 43 Hotels
- Deal brings first Wyndham-branded hotels to Germany
- Majority of properties located in key German cities
- Branding of first 33 locations to start by 1 March 2013 |
Catégorie : Monde - Économie du secteur
- Nouvelles enseignes et affiliations
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Grand City Hotels, Germany’s second largest hotel management company, has entered into a strategic partnership with Wyndham Hotel Group, the world’s largest hotel company with over 7,340 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), to brand 43 hotels and over 5,400 rooms under globally recognized Wyndham Hotel Group brand names.
Under this agreement, a third of the extensive Grand City Hotel portfolio of 120 hotels will be affiliated with Wyndham Hotel Group under the Wyndham Grand® (5 properties), Wyndham® (3 properties), Wyndham Garden® (10 properties), TRYP by WyndhamSM (17 properties) and Days Inn® (8 properties) flags. By 1 March 2013, the first 33 of the 43 selected locations will be rebranded. The remaining hotels will follow over the next two years.
With this deal, Wyndham Hotel Group is not only introducing the Wyndham brand in Germany but is also launching the Wyndham Garden tier in the Europe, Middle East and Africa region (EMEA) and the TRYP by Wyndham brand in Belgium and the Netherlands.
Christian Windfuhr, chief executive officer, Grand City Hotels, described this new alliance as “the greatest restructuring in our corporate history to date.”
“We are more than convinced by Wyndham Hotel Group’s competence, capability and brand image and also believe, looking at the extent of the agreement, we can facilitate a strong and successful entry to the German hotel market for our new partner,” said Windfuhr.
All of the hotels are located in Germany with the exception of two, which will become TRYP by Wyndham properties in Antwerp, Belgium, and in Amsterdam, the Netherlands. Wyndham Hotel Group, which currently has 54 properties in Germany, will have 95 in the country once all hotels rebrand. Wyndham Hotel Group will have 43 Ramada®, 26 TRYP by Wyndham, 18 Wyndham and 8 Days Inn hotels in its portfolio in Germany. It will also have a total of five hotels in Belgium and three properties in the Netherlands.
“This is, without a doubt, one of the most significant moves we have made to bring our family of lodging brands to Germany, currently one of the strongest markets in Europe,” said Eric Danziger, Wyndham Hotel Group president and CEO. “We are very excited to partner with Grand City Hotels and honored to fly our brand flags on the quality hotels that will now be part of our Wyndham family. We will build on this momentum and expect to experience continued development in the country and throughout the rest of the EMEA region.”
About Grand City HotelsGrand City Hotels is one of the leading hotel management companies in Europe. With over 120 hotels in Germany, the Netherlands, Belgium, Austria, Italy, the United Kingdom, Spain, Hungary and Cyprus, Grand City Hotels ranks as one of the leading hotel management companies in Europe. Grand City has more than 13,000 hotel rooms at its disposal and welcomes more than three million guests annually. All the hotels are operated by Grand City and marketed under both its own “Grand City Hotel” brand or such renowned brands as Radisson Blu, Best Western, Mercure, and Holiday Inn. The scope of Grand City’s management activities covers general management, sales and marketing, e-commerce, revenue management, purchasing, controlling and business development including hotel finance and acquisitions. The latest TREUGAST Investment Ranking lists Grand City Hotels at "AA."
Grand City Hotels at the ITB in Berlin: 6-10 March 2013, Hall 10.1, Stand 116A/B
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with over 7,340 hotels and approximately 627,440 rooms in 66 countries under the hotel brands: Wyndham Hotels and Resorts, Ramada, Days Inn, Super 8, Wingate by Wyndham, Baymont Inn & Suites, Microtel Inn & Suites by Wyndham, Hawthorn Suites by Wyndham, TRYP by Wyndham, Howard Johnson®, Travelodge and Knights Inn. In addition, the company has license agreements to franchise the Planet Hollywood Hotels, Dream and Night brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group.
Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group, is the world’s largest lodging loyalty program as measured by number of participating hotels and offers more than seven million active members the chance to earn and redeem points for stays at nearly 7,000 hotels throughout more than 50 countries worldwide. In addition to free stays, members may redeem their points for hundreds of reward options.
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