The boutique hotel brand invites locals to share their neighborhood knowledge for the chance to win a once-in-a-lifetime experience
Hotel Indigo® and Grammy® nominated singer/songwriter Natasha Bedingfield invite locals to enter the Hotel Indigo “Locals Know Best” Contest to uncover the best of America’s neighborhoods. The campaign looks to highlight and celebrate the brand’s commitment to providing a distinctive and engaging experience with each and every stay that is reflective of the local neighborhood and charm of the cities where Hotel Indigo properties are located.
“At Hotel Indigo we’re very proud to bring the local neighborhood to life within our hotels and we are committed to providing our guests a refreshingly local experience and access to some of the best in food, cultural experiences and surroundings,” said Gina LaBarre, vice president, brand management, IHG. “The ‘Locals Knows Best’ Contest gives us the opportunity to celebrate our neighborhoods as well as interact with our guests and consumers and learn about what they feel is special or unique about their neighborhood.”
Starting on July 9th, consumers are invited to enter the Hotel Indigo “Locals Know Best” Contest by visiting www.LocalsKnowBestContest.com to share their neighborhood knowledge on everything from the best restaurant to the perfect route for a morning run. Applicants are asked to upload a photo and answer in 75 words or less, “What makes your neighborhood great?” Judging is based on quality of photo, expression of local knowledge, creativity/originality and appropriateness to contest theme.
While Natasha Bedingfield puts the finishing touches on her upcoming third album “Strip Me”, she is hitting the road with Hotel Indigo to serve as a judge for Hotel Indigo “Locals Know Best-Live” which gives locals a chance to enter the contest live by visiting their local property. To enter, locals will answer the question “what makes your neighborhood great” and provide a photo that illustrates their answer. Bedingfield kicks off the first audition in Atlanta (July 15) followed by events at Hotel Indigo properties across the country, including Nashville Downtown on July 22 and San Diego on July 27. For a list of live auditions at Hotel Indigo properties, visit www.hotelindigo.com.
“I love finding out what’s unique and special about each city I travel to. Whether it’s a great boutique shop or a cool place to hear live music, being exposed to new and different experiences that reflect the local community really brings a destination to life,” said Bedingfield. “I am excited to partner with Hotel Indigo to find out some of the best neighborhood spots around the country and meet the locals that know best.”
Four Grand Prize winners will win a VIP trip to New York City for two to meet Grammy® Award nominated singer/songwriter Natasha Bedingfield and take in a special performance at Hotel Indigo’s “Locals Know Best” event. The winners will also be featured in a Hotel Indigo advertisement in People® magazine. Three of the Grand Prize winners will be chosen by entering online and one Grand Prize winner will be chosen from the live auditions.
The consumer insights and neighborhood knowledge gathered as part of the contest will be shared with Hotel Indigo guests as local recommendations direct from the local community to help enhance their stay experience. Additionally, portions of the contest will be featured on Hotel Indigo’s social media channels, including Facebook and Twitter.
For complete rules and entry details visit www.LocalsKnowBestContest.com or www.hotelindigo.com.
