Sol Melia, the most well-known hotel brand in Spain (Espagne)
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Sol Melia, the most well-known hotel brand in Spain (Espagne)
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Catégorie : Europe - Espagne
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 10-03-2010
• According to the 3rd edition of the Hotel Barometer, the Majorcan hotel chain is named first by one in four Spanish people
Sol Meliá is the most well-known hotel company in Spain and is the first hotel chain mentioned by 25.4% of the population according to the 3rd edition of the Hotel Barometer published by the Spanish Hotel Managers Association.
The survey carried out by the consultancy Simple Lógica shows a significant change for the leading Spanish hotel company compared to the 2007 and 2008 editions, making it the most well-known of all of the Spanish hotel brands, named in first position by one in four Spanish people.
These result confirm the conclusions of the recent survey by the consultancy TNS for Sol Meliá which also named the Majorcan hotel chain as the most well-known in Spain, recognised by 93% of the people surveyed either spontaneously or after prompting. The 20 best-known brands also included several of the individual brands operated by Sol Meliá, such as Meliá (position number two), Gran Meliá, Tryp, Sol and Me by Meliá.
The company founded by Gabriel Escarrer is not only the best-known amongst Spanish people, but it is also ranked third amongst Spanish companies that generate the highest degree of confidence according to the most recent Business Confidence Barometer prepared in 2009 by Future Brand after a survey of more than 3,000 business professionals and students.
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