Westin Hotels puts heaven on sale 25% off entire Westin retail line including iconic Heavenly Bed®
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Westin Hotels puts heaven on sale 25% off entire Westin retail line including iconic Heavenly Bed®
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Catégorie : Monde
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 25-08-2009
Westin Hotels Celebrates 10th Anniversary of Heavenly Bed with Two-Week Sale
Westin Hotels & Resorts is making it easier than ever for consumers to bring home a lil’ piece of Heaven this summer. As part of its five-month celebration of the 10th anniversary of the iconic Heavenly Bed®, today Westin will kick-off an unprecedented two-week sale on its famed retail items including the sumptuous 10-layer Heavenly Bed. From August 24-September 7, customers who visit Westin’s new on-line store experience, www.westin.com/store, will enjoy 25% off every item in the Westin retail line, including the luxurious Heavenly Bed; White Tea candles and oil diffusers; Brazilian combed cotton towels and bath sheets; and a variety of bathroom fixtures. Shoppers can also pick up several new additions to the Heavenly retail line: a Heavenly Spa Robe, Heavenly Travel Blanket, and a Heavenly Bath line created in partnership with Bliss Spa.
In the decade since its introduction the Heavenly Bed has grown from a cult favorite to a well-loved classic with more than 30,000 beds and 100,000 pillows sold. 75 million guests have tucked themselves into Heavenly Beds at Westin hotels around the world including U.S. Presidents, Hollywood royalty and professional athletes.
“What could be more Heavenly right now than a discount on our luxurious, beloved products?” asked Nancy London, Vice President, Global Brand Management for Westin Hotels. “Our loyal guests have purchased thousands of Heavenly Beds over the last 10 years, and we felt the anniversary of the Heavenly Bed was the perfect time to extend a special thank you.”
Modeled after a brick-and-mortar store and designed to provide a personalized retail experience, Westin’s new online retail experience features an Interactive Retail Concierge to assist with purchases, tips on making the Heavenly Bed, product suggestions based on recent purchases, and easy one-click shopping. Visitors can purchase the 10-layer Heavenly Bed—including box spring, 13-inch pillow-top mattress, sheets, blankets, and variety of pillows—all in one click.
Ten years ago, Westin Hotels & Resorts spent more than $30 million to create the perfect night’s sleep and introduce 52,000 new Heavenly beds in its 39,500 guest rooms, becoming the first hotel brand to take sleep seriously. Westin changed the industry once again, jump-starting the hotel-retail phenomenon after receiving hundreds of inquiries from guests who wanted to know where they could purchase their own Heavenly Bed.
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