Instant Overview of the Hong Kong Hotel Market for 2007
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Instant Overview of the Hong Kong Hotel Market for 2007
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Catégorie : Asie Pacifique
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 27-12-2007
Research and Markets (http://www.researchandmarkets.com/reports/c78123) has announced the addition of "Snapshots Hong Kong Hotels 2007" to their offering
Snapdatas Snapshots Hong Kong Hotels 2007 provides 2005 year-end market size data, with 2006 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Hong Kong hotel market, and covers high tariff hotels, medium tariff hotels, tourist guesthouses and unclassified establishments. Market volume is based on number of hotels. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Hong Kong Hotels 2007 forms part of Snapdatas Catering & Hotels industry coverage.
Snapshots Report Overview:
Executive Summary
The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts)
Market size
Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.
Market Segmentation
Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.
Market Share
Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.
Market Share by Volume - each competitor’s share of the total Market Volume
Market Share by Value - each competitor’s share of the total Market Value
Distribution
This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels
Consumer Goods example:
Supermarket
Hypermarket
Discount Store
Corner shop
Internet
Etc
Socio-Economic data
The key socio-economic indicators in each report will be:
Size of population
GDP - Gross Domestic Product
Inflation rate
Exchange rate
Forecasts
All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.
Page 3 - Snapshots Executive Summary
Page 4 - Category Definitions
Page 5 - Market Size by Volume (2002-2006)
Page 6 - Market Segmentation by Volume
Page 7 - List of Main Players
Page 8 - Company Websites (Main Players)
Page 9 - Market Forecast by Volume (2007-2011)
Page 10 - Socio-Economic Data for Hong Kong
Page 11 - Snapshots Sources for Further Research
Companies mentioned:
* Shangri-la Asia Ltd.
* Langham Place Hotel International
* Regal Hotels International Holdings Ltd.
* Sino-Hotel
* Holdings Ltd.
* J W Marriott Hotel Hong Kong
* Marco Polo Hong Kong
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