Baglioni Hotels & Resorts Group 2019: double-digit digital growth
The first six months of 2019 presents a balance full of significant results concerning all of the Company’s communication channels. |
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Baglioni Hotels & Resorts Group 2019: double-digit digital growth
The first six months of 2019 presents a balance full of significant results concerning all of the Company’s communication channels. |
Category: Worldwide - Industry economy
- Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2019-06-12
The marketing and communication strategy is more and more data-driven and characterized by the integration – across the entire value chain – of digital technologies that have the goal of generating awareness, qualified leads and CRM behavioural.
The digital transformation process includes: the introduction of new business intelligence tools, a new responsive mobile site with a strong presence of editorial and video content, the introduction of tailor-made local experiences, performance media campaign planning and customization of the internal booking engine, as well as specific strategies of presence on social media increasingly coordinated with advertising and digital PR.
This, together with the the Company’s traditional care for their customer’s satisfaction, is generating growth and value.
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