Taj Hotels and Silversea Cruises form Strategic Marketing Alliance
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Taj Hotels and Silversea Cruises form Strategic Marketing Alliance
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2006-12-11
Taj Hotels Resorts and Palaces and Silversea Cruises have entered into a strategic joint marketing alliance to develop cross-promotional opportunities for both companies and harness each other’s strengths in their respective markets of dominance.
Mr. Manfredi Lefebvre D'Ovidio, Chairman, Silversea Cruises, commented on the alliance, “We are thrilled to have formed this alliance which comes at the most opportune time when India’s tourist industry is booming with increased travel by Indians to domestic and overseas destinations. By creating an alliance with a hotel company that has similar brand positioning and quality of customer service to our own, we offer our guests reciprocal privileges and benefits that reflect the style and quality of the Silversea product”
Silversea Cruises owns and operates four ships namely Silver Cloud, Silver Wind, Silver Shadow and Silver Whisper. An innovator in the ultra-luxury segment, Silversea Cruises has become a favourite among modern affluent travellers with its all-inclusive pricing, and unmatched onboard product enhanced by partnerships with some of the world’s most respected luxury brands.
There are 19 hotels under the Taj Luxury Hotels portfolio. These include the legendary Taj Mahal Palace & Tower in Mumbai, Taj Lake Palace in Udaipur, Rambagh Palace in Jaipur, Umaid Bhawan Palace in Jodhpur and The Pierre in New York. Taj’s international portfolio consists of hotels spanning across regions like USA, UK, Australia, and Middle East and the Indian Ocean Rim. The Indian Ocean Rim has the Taj Exotica Resort and Spa, Maldives and Mauritius hotels.
Supporting and enhancing the representation of both partners in different parts of the world, the Taj Hotels Resorts and Palaces - Silversea Cruises alliance will develop reciprocal and joint marketing activities that include undertaking of high profile joint marketing initiatives in designated market areas, developing and strengthening guest and client relationships through the affiliation and building brand awareness.
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