Avenue of the Arts Hotel Costa Mesa officially joins Tribute Portfolio Brand, unveils new renovation (United States)
Starwood’s 10th Brand Gives SPG Members More Choice in Orange County, California with a Property that Pays Homage to Local Architecture |
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Avenue of the Arts Hotel Costa Mesa officially joins Tribute Portfolio Brand, unveils new renovation (United States)
Starwood’s 10th Brand Gives SPG Members More Choice in Orange County, California with a Property that Pays Homage to Local Architecture |
Category: North America & West Indies / Carribean islands - United States - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2016-04-12
Tribute Portfolio, part of Starwood Hotels & Resorts Worldwide, Inc.(NYSE:HOT), today announced its further expansion in southern California with the addition of Avenue of theArts Hotel Costa Mesa, now bookable for SPG members and guests following a multi-million dollar upgrade. The 238-room property is located in the heart of the city’s corporate and culture center and performing arts district, steps away from South Coast Plaza. Owned by Wincome Group, the addition of Avenue of the Arts Costa Mesa, a Tribute Portfolio Hotel, keeps the brand on track to doubling its growth expectations by its one year anniversary.
“We are so proud to have worked with the hotel’s ownership team to give SPG members and guests the ability to ‘Stay Independent’ in Orange County,” said Dave Marr, Global Brand Leader for Tribute Portfolio. “We know the newly renovated Avenue of the Arts Hotel Costa Mesa will deliver a truly unforgettable Californiaexperience, from its locally-inspired design to the distinct touches that make it a true indie experience.”
The hotel’s lakeside location invites guests to enjoy a number of modern amenities all while soaking up theCalifornia sun. Perfect for all types of travelers, guests can go for a run on the three-acre property or spend a relaxing day by the pool in one of the private cabanas. Guests can also dine on modern California cuisine at theSilver Trumpet Restaurant and Bar, a full service dining experience with seasonally driven menus by Executive Chef Eddie Garcia. Additionally, Avenue of the Arts Costa Mesa, a Tribute Portfolio Hotel, offers a fully equipped fitness center, including whirlpool and sauna facilities.
The renovation was designed and executed by celebrated architecture and interior design firm Dianna Wong. In a nod to the high-fashion lifestyle and vibrant arts scene in the Orange County community, each of the guest rooms and suites features luxurious granite bathrooms, hardwood floors and design elements inspired by both the Art Deco and Art Nouveau movements. The overall style of the renovation is based on the arts, referencing local architecture in its design as well as locally-inspired art throughout the hotel. A combination of warm metals juxtaposed against a cooler architectural palate featured touches of gilding, rose gold and polished brass. These details are thoughtfully carried throughout the hotel’s public spaces from chandeliers to furnishings and fixtures. Shades of cream, pearl and dark gray are highlighted in fabrics, paints and flooring that convey a modern feel.
In addition to re-thought design in the guestrooms, California-based artist Paul Olson created unique artwork for the rooms, in a theme referencing local roots in architecture, agriculture and performing arts. Working with a monochromatic color scheme, large scale digital photo murals appear in every guestroom.
The four-diamond property has seven flexible meeting rooms, totaling 6,800 square feet of space, including an executive boardroom that can accommodate up to 250 banquet guests. The hotel also offers a team of talented on-site wedding planners and culinary artists that can help plan magnificent weddings, using the lake as a stunning backdrop.
“By teaming up with Tribute Portfolio, we are able to stay true to the Avenue of the Arts Hotel Costa Mesa’s independent spirit,” said Paul Sanford, Asset Manager for Wincome Management and Development. “Starwood’s renowned loyalty program and distribution system will allow us to share the newly renovated property’s distinct features with even more future guests.”
#IndependentMoments
As with all Tribute Portfolio properties, the Avenue of the Arts Hotel Costa Mesa, a Tribute Portfolio Hotel, features a selection of #independentmoments: distinct moments found at each Tribute Portfolio hotel and resort that illustrate what guests love about “staying independent.” These socially-sourced vignettes extend beyond the typical hotel brochure to highlight the secret spots, must-sees and can’t-miss experiences at each Tribute Portfolio property. Guests are also encouraged to share their own #independentmoments throughout their stay on property. The #independentmoments for the Avenue of the Arts Hotel Costa Mesa include:
- Stuffed Waffles – A twist on the traditional breakfast treat, the Silver Trumpet Restaurant’s stuffed waffles have been known to lure guests to a table before heading out for their day’s activities.
- Bedroom Mural – Created by local artist Paul Olson, the custom artwork on property ensures that the updated Avenue of the Arts Hotel gives guests a glimpse into the local architecture, agricultural past and performing arts focus of the area.
- Living Wall – A perfect photo opportunity when guests first arrive, the property welcomes them with a wall of lush greenery, signaling the oasis that awaits.
- Dome Lights – This striking design element transforms the acoustics and allows guests socializing below these lights to have a small pocket of privacy.
- J Gursey Coffee – The locally sourced, small batch roasted, independently-owned coffee that is served throughout the property gives a nod to Tribute Portfolio’s indie spirit.
- Welcome Nook – This intimate seating area gives weary travelers an intimate place to rest their feet upon arrival at the property, in between meetings or before a reservation at the Silver Trumpet Restaurant.
Consumers can learn more by following @TributePortfolio on Instagram.
Continued Growth in the New Year
Expanding the opportunity for owners, SPG members and guests alike to “Stay Independent,” Tribute Portfolio debuted in April 2015 with its first hotel, the Royal Palm South Beach Miami, and has since opened another five properties in addition to Avenue of the Arts: the Great Northern Hotel in London, UK; The Kiroro Resort inHokkaido, Japan; The Hermitage in Jakarta, Indonesia; the SLS Las Vegas in Las Vegas, NV; and the Riviera Palm Springs in Palm Springs, CA. Future locations include Denver, CO; Coral Gables, FL; Fort Lauderdale, FL; Asheville, NC; Nashville, Tennessee; Savannah, GA; and Charleston, SC. Firmly anchored in the upper upscale category, Tribute Portfolio allows owners to maintain their independent spirit, while benefiting from Starwood's powerful distribution, loyalty and sales platforms.
About Tribute Portfolio
Launched in April 2015 as Starwood’s 10th brand and second collection of independent hotels, Tribute Portfolio is comprised of exceptional independent hotels around the globe, offering guests and owners the ability to “Stay Independent.” From boutique resorts to urban destination properties, guests can enjoy access to outstanding upper upscale hotels with an indie spirit while benefitting from the award-winning Starwood Preferred Guest (SPG) program.
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