5th Luxury Hotel Benchmarking Report - BluSky Marketing
Overview
• The Luxury Hotel Benchmarking Report is based on the results from 15 luxury and boutique hotelsⁱ participating within the online hotel guest experience survey (HGES) programme independently managed by BluSky Marketing
• Each participating luxury or boutique hotel invites their respective hotel guests to respond to their recent experience via email, with a link to the online survey
• The results within the report are based on Real Reviews by Real Guests
• The online hotel guest experience survey results included within the report covers the period from 1st October to 31st December 2013
|
|
5th Luxury Hotel Benchmarking Report - BluSky Marketing
Overview
• The Luxury Hotel Benchmarking Report is based on the results from 15 luxury and boutique hotelsⁱ participating within the online hotel guest experience survey (HGES) programme independently managed by BluSky Marketing
• Each participating luxury or boutique hotel invites their respective hotel guests to respond to their recent experience via email, with a link to the online survey
• The results within the report are based on Real Reviews by Real Guests
• The online hotel guest experience survey results included within the report covers the period from 1st October to 31st December 2013
|
Category: Worldwide - Industry economy
- Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2014-01-21
• 3,882 real guest reviews were secured during October to December 2013 or on average 259 per property, in comparison to 623 reviews (or 16% versus HGES) for the same properties during the same period on TripAdvisor
• On average 3.4 negative reviews* (or 1.3% of HGES reviews) were captured in comparison to 2 negative reviews (or 4.8%) posted on TripAdvisor per property
• There is no incentive offered to each guest to respond to the online survey
Key Findings
• Best in class luxury & boutique hotels achieving 4.8 plus “Star Rating” (up 0.1 versus Q3)
• Average “Star Rating” up from 4.44 last quarter to 4.53 this quarter
• Majority of hotels improved “Star Rating” performance versus last quarter
• Previous (27%*) & WOM/Recommendation (21%*) key business drivers
• Excellent overall satisfaction drives repeat guests & WOM/Recommendation awareness
• Search & Hotel Website continues to drive 22%* of hotel awareness
• Social Media has only grown from 0% to 1%* versus the same quarter in 2012
|
