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Marriott Hotels to Open First Hotel in Bolivia

Marriott International’s (NASDAQ: MAR) flagship brand, Marriott Hotels, announced plans to open the174-room Marriott Hotel in Santa Cruz de la Sierra in 2016, making it the first hotel in Bolivia for the company. The hotel will be developed by Empresa Hotelera Icon S.A. and operated by Marriott International.

Marriott Hotels to Open First Hotel in Bolivia

Marriott International’s (NASDAQ: MAR) flagship brand, Marriott Hotels, announced plans to open the174-room Marriott Hotel in Santa Cruz de la Sierra in 2016, making it the first hotel in Bolivia for the company. The hotel will be developed by Empresa Hotelera Icon S.A. and operated by Marriott International.

Category: Central and South America - Bolivia - Industry economy - Hotel projects
This is a press release selected by our editorial committee and published online for free on 2013-12-16


Situated on the 4th Anillo (round about) in the heart of the Equipetrol neighborhood, the Marriott Santa Cruz de la Sierra Hotel will be located in one of city’s most desirable areas, surrounded by the highest concentration of office buildings with multi-national tenants in the city, as well as a close proximity to a new shopping center currently under construction.

“We are very excited about our new partnership with Marriott and the opportunity to establish the Marriott Hotels brand’s footprint in Bolivia. With the success of the brand across Latin America and around the world, we are confident that this hotel will be highly successful and play a large role in the continued emergence of Bolivia,” Carlos Saavedra, president of the board of Empresa Hotelera Icon S.A.

"This is a very exciting time for Marriott in Latin America – we recently announced our goal to double our portfolio in the Caribbean and Latin America by 2017 and are thrilled to now be expanding into Bolivia with our new partners,” said Craig S. Smith, President of the Caribbean and Latin America, Marriott International. "With this project, not only are we bringing more hotel rooms to the Bolivian market, but doing so in a vibrant city like Santa Cruz de la Sierra which is experiencing a large growth in business and leisure tourism."

“We are confident that this beautiful hotel will be highly successful and open the doors for more development opportunities in Bolivia and the surrounding markets in South America, as well as play a large role in the continued emergence of Bolivia,” said Laurent de Kousemaeker, Chief Development Officer, Caribbean and Latin America, Marriott International.

In addition to 174 guest rooms and suites, the hotel will feature a three-meal-a-day restaurant, and a lobby bar. The hotel will also include approximately 2,400 square meters of meeting space, and recreational facilities include a swimming pool and a fitness center. Other amenities will include a club lounge, business center, gift shop and parking garage.

About Marriott Hotels


With 500 hotels and resorts in nearly 60 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travellers who blend work and play, Marriott leads the industry with innovations, including the Greatroom, Future of Meetings and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.


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