Meliá Jamaica Continues Meliá Hotels International’s Global Expansion Strategy in one of the Caribbean’s Most Popular Destinations
The Jamaican Government entrusts Meliá Hotels International management of iconic resort just outside Montego Bay
Meliá Hotels International’s Chairman concludes Caribbean tour after signing properties in The Bahamas and Jamaica |
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Meliá Jamaica Continues Meliá Hotels International’s Global Expansion Strategy in one of the Caribbean’s Most Popular Destinations
The Jamaican Government entrusts Meliá Hotels International management of iconic resort just outside Montego Bay
Meliá Hotels International’s Chairman concludes Caribbean tour after signing properties in The Bahamas and Jamaica |
Category: North America & West Indies / Carribean islands - Jamaica - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on 2013-11-26
The Chairman of Meliá Hotels International, Gabriel Escarrer, and the Minister of Labour & Social Security of Jamaica, Derrick Kellier, formalized the contract by which the Government of Jamaica entrusts Meliá to operate the flagship resort currently known as "Braco Village Hotel & Spa" in Braco, on Jamaica’s north coast.
The resort consists of 226 rooms within colonial-style buildings facing one of the most stunning beaches in the Caribbean, and features five restaurants and a variety of bars, pools and spas. The property will undergo a comprehensive renovation until its opening as Meliá Jamaica, scheduled for November 2014. Once it is adapted to the high standards of the Meliá brand and the newly heightened quality of the destination, the property will be managed as a Meliá All Inclusive, Meliá Hotels International’s upscale all-inclusive hotels.
According to the Resonance Report, in conjunction with the Luxury Institute, Jamaica is currently one of the most sought after destinations in the Caribbean by affluent travelers from North America. The leading Caribbean luxury destination, The Bahamas, is home to Meliá Nassau Beach Resort at the Baha Mar Complex, one of the iconic properties signed by Meliá earlier this month. Meliá Hotels International’s brand recognition will also help to attract international visitors who aim to combine the spectacular beauty of the unique destination, with the convenience of an upscale all-inclusive resort.
"Jamaica is a long awaited destination for Meliá Hotels International; the English-speaking Caribbean is a major focus in our global expansion strategy,” said Gabriel Escarrer, Meliá Hotels International Chairman. ”Meliá is an international leader and benchmark in the resort segment, expanding our footprint to all major vacation destinations, both inland and on islands in the English-speaking Caribbean-- in addition to the Islands of the Pacific and Indian Oceans, Southeast Asia, and of course the Mediterranean.”
Having recently celebrated its 50th anniversary of independence - alongside its numerous sporting triumphs at the recent Olympic Games - the sunny island looks set to continue attracting both new and repeat visitors in 2014.
The hotel is owned by the country's National Insurance Fund (NIF) and selected Meliá as the operator after a highly competitive process. “In reviewing the proud history of Meliá Hotels International and receiving feedback about their respectful approach to what the NIF is trying to achieve, as well as their honorable conduct in the negotiations, I am confident that we have indeed selected the right partner with which to go forward,” said Derrick Kellier, Labour & Social Security Minister. “We firmly believe in their long-term commitment to the project and Jamaica.”
"The Jamaican Government is deeply committed to improving the country’s main tourist centers, and Meliá is our preferred choice in transforming and restoring the resort back to splendor,” said Wykeham McNeil, Jamaica’s Minister of Tourism. ”We assessed Meliá’s hotel management experience in the Caribbean and its international leadership within the leisure segment, and those two things together with the brand’s management reputation, made Meliá the clear choice.”
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