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Mori Trust Group Signs Agreement with Marriott International for Hotels in Japan

Hotel Laforet Tokyo Rebranded as Tokyo Marriott Hotel in December 2013 and two additional MOUs signed for Marriott International hotels.

Mori Trust Group Signs Agreement with Marriott International for Hotels in Japan

Hotel Laforet Tokyo Rebranded as Tokyo Marriott Hotel in December 2013 and two additional MOUs signed for Marriott International hotels.

Category: Asia Pacific - Japan - Industry economy - Hotel projects
This is a press release selected by our editorial committee and published online for free on 2013-02-08


Mori Trust Group and Marriott International Inc. (NYSE: MAR) today announced an agreement for the US hospitality company to convert the Gotenyama Garden Hotel Laforet Tokyo (Shinagawa-ku, Tokyo) to its flagship Marriott Hotels & Resorts brand. [Pictured: John Marriott, Vice-Chairman of the Board of Marriott International, Inc. and Miwako Date, Mori Trust Hotels & Resorts President sign the agreement for the Tokyo Marriott Hotel]

Currently managed by Mori Trust and operated by Mori Trust Hotels & Resorts, the Gotenyama Garden Hotel Laforet Tokyo will be rebranded as the Tokyo Marriott Hotel and is expected to reopen in December 2013.

Speaking at the signing ceremony in Tokyo, John Marriott, Vice-Chairman of the Board of Marriott International, Inc., said, “We are delighted to be working with Mori Trust here in Japan to open this wonderful hotel as a Marriott Hotels & Resorts property later this year. At its heart, Marriott International is very much a family company with strong cultural values. We believe that these values for people and business are shared with Mori Trust, and we look forward to a very long relationship with them in Japan. I would like to thank the executives of Mori Trust for choosing Marriott International, and I am delighted to be here today to announce this landmark deal between our two organisations.”

Marriott Hotels & Resorts is one of Marriott International's 18 brands of hotels - as well as being its flagship brand -- comprises more than 500 properties in 60 countries and territories around the world. With this alliance, the Marriott Tokyo Hotel will be the fourth Marriott-brand hotel in Japan in addition to its properties in Okinawa, Nagoya and, in 2014, Osaka.

Marriott has been ‘re-imagining’ the guest experience, transforming lobbies and public spaces by designing them for a new generation of business travellers who blend work and play, demand style and substance and desire high-tech and high-touch. Marriott is introducing new concepts designed for the way younger travellers work today.

Miwako Date, Mori Trust Hotels & Resorts President, said, “We are delighted to build a strong relationship with Marriott International with its leading global network. Through this agreement, we aim to further internationalise Tokyo in the Shinagawa area. Taking advantage of its strategic location of Gotenyama, Trust Hotels & Resorts will work toward creating the new Tokyo Marriott Hotel that will be loved by people around the world.”

The rebranding of Gotenyama Garden Hotel Laforet Tokyo will utilise Marriott’s globally recognised brand. The hotel will be converted into a sophisticated space featuring an atmosphere of the upscale and historical Shinagawa-Gotenyama area, with a focus on key elements including tailoring, sophistication and comfort. With the concept of sophisticated customised design, almost all facilities will be renovated to reopen as a modern and elegant hotel in December 2013.

The open atrium (approximately 20m high and 600㎡) contains a restaurant and lounge, as well as a bar and terrace overlooking the beautiful Gotenyama Garden.

Rooms with an average size of 38㎡ are large enough to meet international standards. The main colour of the interior uses a palette of pale rose in memory of the time when Gotenyama was known for its magnificent cherry blossoms. Tokyo Marriott Hotel will also offer unique wedding opportunities, adding a newly-built waterfront chapel that faces the lush greenery of the Gotenyama garden, making it ideal as a romantic sanctuary. Reservations for rooms and weddings will start from March, 2013

Shinagawa is one of the main stops on Japan’s bullet train Tokaido Shinkansen, with direct service from Haneda International Airport, and also soon to be the starting station of the Linear Central Shinkansen. Areas around Shinagawa station and Tamachi Station have been designated as an International Strategic Zone by the government. Mori Trust Group believes the Shinagawa area has great potential and aims to create a center for international business and tourism with Marriott International, a collection of hotel brands offering quality service on a global scale.

Marriott Hotels & Resorts

Marriott Hotels & Resorts is Marriott International's signature and most widely distributed brand. Marriott continues to inspire performance and a balanced life on the road for discerning and high-achieving business and leisure travelers, offering warm, professional service; sophisticated yet functional guest room design; lobby spaces that facilitate working, dining and socializing; restaurants and bars serving international cuisine prepared simply and from the freshest ingredients; meeting and event spaces and services that are gold standard; and expansive, 24-hour fitness facilities. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.

Marriott International

Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA with more than 3,700 properties in 74 countries and territories and reported revenues of over $12 billion in fiscal year 2011. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands, including Marriott Hotels & Resorts, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Gaylord Hotels, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, Marriott Executive Apartments, Marriott Vacation Club, Grand Residences by Marriott, and The Ritz-Carlton Destination Club. There are approximately 300,000 employees at headquarters, managed and franchised properties. Marriott is consistently recognized as a top employer and for its superior business operations, which it conducts based on five core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world.



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