Accor consolidates its leadership in Latin America with the acquisition of the South American hotel portfolio of Grupo Posadas
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Accor consolidates its leadership in Latin America with the acquisition of the South American hotel portfolio of Grupo Posadas
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Category: Central and South America - Industry economy
- Group or hotel buyout
This is a press release selected by our editorial committee and published online for free on 2012-07-16
This transaction, in line with the external growth strategy of the Group, includes 2,600 rooms (15 hotels) and a secured pipeline of 2,000 rooms (14 hotels).
The acquisition of this hotel portolio of Grupo Posadas, a Mexican hotel company, is fully in line with Accor’s ambitious development strategy launched last September, which includes notably Accor’s ability to reinforce its leadership in emerging markets, through selective acquisitions. That follows the Mirvac acquisition in Australia and New Zealand, closed on May 22nd.
The total amount paid by Accor for this acquisition is $275 million. The transaction includes 15 hotels, of which 4 owned hotels, 4 variable leased hotels and 7 hotels under Management contract. These hotels are located in key cities as São Paulo and Rio de Janeiro in Brazil, Buenos Aires in Argentina and Santiago in Chile. 11 of these 15 hotels are located in Brazil, main regional economic force. The acquisition of this portfolio will reinforce the brands operated in the region: Sofitel, Pullman, Novotel and Mercure. The transaction also includes a secured pipeline of 14 hotels under Management contract and the acquisition of two brands operated by Grupo Posadas in South America: Ceasar Park and Ceasar Business.
With this transaction, the Group’s network in Brazil will reach 164 hotels and 26,200 rooms, covering the spectrum of hotel segments and resulting in a reinforced presence in the Up & Midscale segment, just before two major sports’ events: the World Football Cup in 2014 and the Summer Olympic Games in 2016. In total, Accor’s portfolio in South America will consist of more than 200 hotels and about 34,000 rooms and will so strengthen its leadership on the continent.
“With its strong financial position and now a structurally generating cash model, the Accor Group, through this acquisition, records another success and confirms its ambitious expansion plan ”, said Denis Hennequin, Chairman and Chief Executive Officer. “Accor strives towards its ambitions, with expansion of its network, revitalization of the brand portfolio, optimization of the asset management policy and recognized operational excellence. This operation is in line with our strategic goal: become the global reference in the hotel industry”.
Completion of the deal should occur by the end of 2012. The real estate component of this hotel portfolio will be managed according to Accor’s asset management policy.
“This project is inspiring for all Accor and Posadas teams”, said Roland Bonadona, Chief Operating Officer Latin America. « This acquisition gathers high quality hotels, including a true flagship with an exceptional luxury hotel on the Ipanema beach. Accor consolidates its presence in the region, with more than 200 hotels.
This is a strategic milestone for the Group, as it enables us to optimize our network, our distribution channels, and our support services platforms. We are very ahead of schedule on our expansion plan. Within the next three years, Accor and Posadas pipelines combined will allow us to operate more than 300 hotels”.
About Grupo Posadas
Grupo Posadas, with over 43 years in the hotel marketplace, operates 102 hotels and more than 17.600 rooms in 50 beach and city destinations in Mexico. The Group has been listed on the Mexican Stock Exchange since 1992.
About Accor
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 4,400 hotels and 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With more than 180,000 employees* in Accor brand hotels worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
*Including 145,000 in owned, leased and managed hotels
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