Worldhotels develops Facebook marketing strategy with new ‘What’s Your Hot Spot?’ initiative
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Worldhotels develops Facebook marketing strategy with new ‘What’s Your Hot Spot?’ initiative
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Category: Worldwide - Industry economy
- Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2012-04-05
Worldhotels, the leading group for independent hotels worldwide, has launched its latest Facebook initiative, entitled "What's Your Hot Spot?", as it develops its strategy of utilising social media to boost brand recognition and business for its hotels.
Running until 22 April, "What's Your Hot Spot?" encourages Worldhotels' Facebook followers to share their stories and photographs of special, undiscovered and "off-the-beaten-track" places they have encountered on their travels, with the chance to win a two-night stay at a Worldhotels property in New York, Montreal, Paris or Tokyo as an incentive.
Worldhotels' most recent Facebook campaign, timed to capitalise on the buildup to Valentine's Day, boosted the group's followers by nearly 230 per cent, using a competition as well as advertising placement within Facebook.
Edward Perry, Worldhotels' Global Senior Director of Social Media, OTA Partnerships & Innovation Projects, explained: "Facebook activity is an integral part of our strategy to grow the Worldhotels brand, building a community of both business and leisure travellers who are passionate about their journeys."
“The power of social media in the global hotel business is growing all the time and Worldhotels is on track with our goal of being at the forefront of this. We aim to position our brand as second-to-none among independent hotels.”
About Worldhotels:
Worldhotels is an exclusive collection of the world's most unique independent hotels. Under the banner "Unique Hotels for Unique People", it now has almost 500 affiliate properties in 250 destinations and 65 countries worldwide.
With over 40 years of excellence, the company's mission is to offer business and leisure travellers easy access to a wide range of 4 and 5 star hotels with character and distinction.
Each hotel in the Worldhotels portfolio has passed a rigorous selection process and meets the group‟s stringent quality standards. Over 1,000 quality criteria are anonymously tested on an annual basis.
Worldhotels' guests benefit from an extensive selection of partnerships, including 24 frequent flyer programmes of the world's leading international airlines, including Air France/KLM, Cathay Pacific, Lufthansa and United Airlines.
Through an unparalleled range of services covering global marketing, sales, training, and e-commerce as well as state-of-the-art distribution and technology, Worldhotels gives independent hotels the collective strength of a global hotel brand whilst still allowing them to retain their individual character and unique identity. In addition to its classic “affiliation model”, the group offers a “full licence” branding solution for independent hotels which is the perfect alternative to standard franchise contracts.
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