Preferred Hotel Group expands its presence in Asia Pacific with the opening of its first Sales Office in China.
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Preferred Hotel Group expands its presence in Asia Pacific with the opening of its first Sales Office in China.
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Category: Asia Pacific - China
This is a press release selected by our editorial committee and published online for free on 2011-04-15
Preferred Hotel Group continues its commitment to global expansion and reinforces its Asia Pacific presence with the opening of its Shanghai office. Continuing its quest to provide the most comprehensive support and services to independent hotels and resorts, this will be the company's 31st sales office globally and sixth in the region, reaffirming its dedication to the Chinese market.
Renee WuSpearheading Preferred Hotel Group's Shanghai office is the company's newly appointed Director, Global Sales – China, Renee Wu. A Taiwanese national, Renee has a wealth of sales experience in the Chinese luxury hotel industry. Prior to joining Preferred, she was the Associate Regional Director of Sales for Four Seasons Hotels & Resorts after spending two years with Four Seasons Shanghai as Director of Sales. Previous roles included senior sales positions in The Portman Ritz-Carlton in Shanghai, Shangri-La's China World Hotel in Beijing, and Grand Hyatt Taipei.
"We recognize the need for a strong dedicated sales office in China to reinforce our brands, as well as to source inbound and outbound business for our member hotels worldwide," said Mark Simmons, Area Managing Director – Asia. "With the tremendous spending power and increased travel to regional and long-haul destinations, the Chinese are increasingly becoming an important market for all of our members. With her experience in the five-star luxury market and established network, Renee will be an asset to Preferred and our member hotels."
Renee's key responsibilities include driving business from the corporate, MICE, and leisure markets outbound from China to Preferred Hotel Group members globally, increasing revenue share for existing member hotels in China, and strengthening the presence of the company's four key brands.
About Preferred Hotel Group
With a global reach of more than 800 best-in-class hotels and resorts in 70 countries, Preferred Hotel Group represents six distinctive brands: Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts, Sterling Hotels, Historic Hotels of America, and Preferred Residences. A family-owned company, Preferred Hotel Group offers independent hotels the global reach required to serve the leisure and business markets, providing its partners with a suite of comprehensive business solutions, including global sales, marketing, distribution, technology, and quality assurance. Partner hotels have access to over one million active travel consumers through a global guest loyalty program, I Prefer™, and increased opportunities and exposure to a valuable niche market through Preferred Golf™.
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