MKG Hospitality : Travelodge Brand Records Greatest Growth
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MKG Hospitality : Travelodge Brand Records Greatest Growth
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Category: Worldwide - Industry economy
- Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2011-03-18
Movement in the EU27 Hotel Brand Rankings 2011 is mainly driven by economy hotels. Best Western, Ibis and
Mercure continue to make-up the top three, whilst Travelodge, Premier Inn and Etap Hotel see most growth.
Best Western remains the number one hotel brand in the EU27 with over 89,000
rooms and an increase of 2.4%, ahead of Accor’s Ibis (71,500 rooms) and Mercure (53,000 rooms).
Within the top 10, Travelodge records the greatest growth this year with 58 new properties and over 11%
growth in room supply – development fully focussed in the UK. Also exclusively in the UK, Premier Inn’s aggressive expansion is enough to push it above Novotel in the rankings. Whitbread’s star brand grew 4.7%
and surpassed the 40,000 room mark.
Among economy brands in Europe recording good growth are Accor’s budget brand Etap Hotel, cementing
its position in the top 10 with 16 new properties and 4.7% room supply growth, as well as B&B with 12
properties and 7.5% growth. Meanwhile, other notable increases come from Park Inn with 13.1%, Sheraton
10.2%, Scandic 6.7% and Radisson Blu 6.6%.
“2010 was always going to be a difficult year, as pipeline developments were either held back or cancelled
altogether. Brand’s that achieved greatest growth either already had many projects underway, such as
those from Carlson in Europe (which include Rezidor Hotel Group, Park Plaza and Radisson Edwardian)
, or were in a process of restructuring, such as Accor,” states Director of Development, MKG Hospitality,
Vanguelis Panayotis.
* EU27 : 27 European countries
Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia,
Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia , Spain, Sweden, United Kingdom
ABOUT MKG Group
Established in 1985 by Georges Panayotis, MKG Group has built a solid reputation for business expertise and substantial Europeanbased know-how in the fields of tourism, lodging and food service. MKG Group meets the needs of each of its clients by providing
valuable analytical and decision-making skills necessary for success. www.mkg-group.com
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