Voyage du vin at Sofitel Luxury Hotels across Asia Pacific
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Voyage du vin at Sofitel Luxury Hotels across Asia Pacific
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Category: Asia Pacific - Gourmet restaurants
- Gourmet restaurants
This is a press release selected by our editorial committee and published online for free on 2010-08-12
TAKE YOU ON A TOUR OF MAGNIFIQUE COLLECTION OF WINES
Good news to wine lovers who are interested in viticulture through the aroma of good wine! The “Voyage du Vin” at Sofitel Luxury Hotels across Asia Pacific has been launched to accommodate wine lovers’ growing demand for extensive wine tasting experiences, inviting customers to venture into wine delight around the world.
Wine is often associated with a relaxing and luxurious lifestyle. A bottle of fine wine can be an enjoyment on its own and the enjoyment doubles when matching with Asian cuisine. As part of its keen effort to promote the wine culture, Sofitel has searched the vineyards from around the world to enhance wine quality and provide consistent offering in its hotels throughout Asia Pacific.
T. Markland Blaiklock, Senior Vice President of Sofitel Asia Pacific said, “As a French luxury hotel brand, wine is part of our culture and brand DNA. We strive to offer wine with top quality, to bring consistency to all our properties throughout the Asia-Pacific region, we have invited two renowned Masters of Wine to advise our service team on professional wine knowledge, and we are delighted to invite customers on a tour to explore the various fine wines around the world. Staff enjoys the training process as it equipped them with basic knowledge on wine process and tasting, and we have seen very positive results of the training.”
One of the Masters of Wine Ch’ng Poh Tiong, publisher of Chinese Bordeaux Guide and The Wine Review shares his knowledge on wine with staff of Sofitel Luxury Hotels, “It is very important to get the service team at the hotels involved in wine education, the 3-5 days training gives them basic knowledge including different types of grapes, wine process and tasting etc. In addition, two Wine Ambassadors from each hotel will be selected for advanced training. The program gives them a good insight to discover wine and share it with their customers.”
Some of the world-renowned wineries are invited as partners of the Sofitel Voyage du Vin , namely the Catena Zapata from Argentina, Nederburg and Fleur du Cap from South Africa, Howard Park and Mad Fish Wineries from Southern Australia, Dourthe from Bordeaux, Bouchard from Burgundy, Perrin & Fils from Rhone Valley, Frescobaldi from Italy, and Delicato Family Vineyards from California. These quality wineries also arranged regular training sessions for staff at Sofitel Luxury Hotels on news and updates of their wine.
Among these famous wineries, Marchese Leonardo Frescobaldi, president of the Frescobaldi winery is particular optimistic about the Asian wine market, “Frescobaldi is a family of several estates all located in Tuscany, with our mission to create wines of the highest possible quality which enhance the characters and the individuality of their respective territories. It is a pleasure a fast growth of interest and knowledge in Asia for quality wine over the years, and Asia is definitely a well cultured wine market where consumers particularly appreciate harmonious and elegant wines.”
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