Voilà expands presence in Middle East with launch of frequent guest programme for Coral Hotels & Resorts
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Voilà expands presence in Middle East with launch of frequent guest programme for Coral Hotels & Resorts
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Category: Middle East
This is a press release selected by our editorial committee and published online for free on 2009-03-04
VOILÀ Hotel Rewards today announced it is increasing its presence globally with the launch of Hadaya, a loyalty programme developed for frequent guests of Coral Hotels & Resorts in the Middle East.
VOILÀ, which has experienced strong growth since its initial launch in June 2008, is the first points-based frequent guest programme that unites a network of four- and five-star independent hotels and luxury hotel brands worldwide. Hotels co-brand their programmes under the VOILÀ umbrella and members earn points and redeem rewards through its network of over 170 premier properties worldwide. With its global presence, VOILÀ supports hotels and guests in nearly 100 cities and three continents by delivering world-class service wherever members travel.
Hadaya, which translates in Arabic to "gift," marks VOILÀ's first network of hotels based in the Middle East. The programme will provide members special benefits and reward opportunities at properties within the VOILÀ network as well as at the nine hotels in the Coral chain throughout the Middle East and Africa.
"VOILÀ is the perfect partner to deliver the solutions, high level of service and recognition our frequent guests expect and deserve," said Michel Noblet, managing director of Coral Hotels & Resorts. "With the dramatically changing market landscape, we are increasingly focused on identifying and engaging our most loyal customers. Through our partnership with VOILÀ we can effectively reach this important market segment and deliver benefits that truly meet their travel needs both locally and around the globe."
Enrollment in the Coral Hadaya programme is free-of-charge and provides members the opportunity to earn valuable points for their stays that can later be redeemed for complimentary nights or room upgrades. Hadaya members also enjoy a host of special "members-only" perks like exclusive room rates, welcome amenities, VIP access to hotel facilities and more through VOILÀ's private label-regional programmes including Husa Plus, Lucerna Rewards, Great Hotels Rewards, and now, Hadaya.
"Maintaining occupancy levels and keeping a healthy ADR are among the biggest challenges facing luxury hoteliers today. By joining VOILÀ, hotels can discreetly target offers to new and existing customers without engaging in public bidding contests to attract business. The VOILÀ programme requires a very short time to launch making it a great solution for independent hotels in these difficult times. Our comprehensive, world-class, and easy-to-implement programme attracts new stays via a network of over 170 four- and five-star hotels worldwide and a vast member base," said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. "We are pleased to increase the VOILÀ network once again by partnering with Coral Hotels & Resorts in the Middle East. We will continue supporting independent hotels and luxury hotel groups as they protect and grow their market share against the mega brands. Our vision remains the same: to be the largest and most respected frequent guest programme worldwide."
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