The Leading Hotels of the World Receives Departures Magazine Luxury Marketing Achievement Award
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The Leading Hotels of the World Receives Departures Magazine Luxury Marketing Achievement Award
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Category: Worldwide - Exclusive experiences
- Rewards
This is a press release selected by our editorial committee and published online for free on 2009-01-28
“Quest Campaign” Among Top Honorees at HSMAI Adrian Awards Gala
The Leading Hotels of the World, Ltd. and Taglairino Advertising Group received the Departures Magazine Luxury Marketing Achievement Award for the “Quest Campaign” at last night’s annual HSMAI Adrian Awards Gala, held at the New York Marriott Marquis. The evening’s prestigious award is presented each year by Departures Magazine for the best print advertising campaign. The Luxury Marketing Achievement Award is voted on by an elite panel of judges who select the winner from HSMAI's Gold Award Winners for excellence in advertising.
Commenting on the honor, Ted Teng, president and chief executive officer, The Leading Hotels of the World, Ltd. noted, “We are thrilled that HSMAI and Departures have recognized and awarded our ‘Quest’ advertising campaign with this distinction, and congratulate all of the evening’s winners on their innovative and inspiring marketing campaigns.”
Mr. Teng continued, “I must also commend our agency, Taglairino Advertising for their exceptional insight and creativity in developing such a compelling concept that truly speaks to our brand and core customer.”
The Leading Hotels of the World debuted its global “Quest Campaign” in 2007 with the intention of elevating its position as a consumer-facing brand. Taglairino Advertising was engaged to create the critically-acclaimed and successful concept, which emphasizes Leading Hotels’ ability to fulfill an individual’s passions, goals and dreams when seeking the quintessential getaway. Celebrating the brand’s diverse collection of more than 450 hotels in 80 countries around the world, the 2008 campaign was shot on location at Leading Hotels in India, South Africa and the United States, including Taj Lake Palace (Udaipur, Rajasthan), Pezula Resort Hotel & Spa (Knysna), Cape Grace (Cape Town) and Hôtel Plaza Athenée (New York).
The creative execution of the campaign and its attendant messaging has grown to serve as the company’s primary brand message. The “quest” concept has therefore, been incorporated into almost all marketing communications and other customer touch points, such as www.lhw.com, and will continue to be used throughout 2009.
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