Marriott opens 500th hotel in the heart of New York
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Marriott opens 500th hotel in the heart of New York
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Category: North America & West Indies / Carribean islands
This is a press release selected by our editorial committee and published online for free on 2006-01-13
Residence Inn brand, which pioneered the extended-stay category, today announced the official opening of its 500th hotel in the heart of New York City. The Manhattan/Times Square Residence Inn features elements of the brand’s new Innfusion décor, reflecting the comforts and luxuries of a modern American home. It is the first Residence Inn in New York City.
Representing the new urban emphasis of the brand, the Manhattan/Times Square Residence Inn is part of a 45-story mixed-use development on the corner of Sixth Avenue and 39th Street, overlooking Bryant Park. Its state-of-the-art guest rooms feature five “zones” for cooking, dining, working, relaxing and sleeping to ensure maximum comfort and convenience. Highlights include stainless steel appliances, granite countertops, luxurious bedding, and a multi-functional living area with a 27-inch flat-screen LCD TV. The hotel is entirely smoke-free.
“The new Innfusion décor redefines the extended-stay experience and we’re delighted to report that the response from our guests, owners and franchisees has been overwhelmingly positive,” said Laura Bates, senior vice president of extended-stay brands, Marriott International. Extended-stay guests who evaluated the new décor gave it high marks for being stylish, sophisticated, distinctive and innovative.
The suite was rated “good” or “excellent” by 98 percent of guests, who also indicated they would be willing, on average, to pay more than a 15 percent premium for the experience.
Commanding nearly a 30 percent revenue per available room (RevPAR) premium over the competition, Residence Inn by Marriott has dominated extended-stay innovation for 30 years by reinventing itself as customer needs have changed, and today remains one of the lodging industry’s most powerful brands, with $1.7 billion in sales. The brand expects to add 25 to 30 hotels each year from 2006 to 2008.
“Residence Inn is one of Marriott’s strongest performing brands with tremendous growth potential,” said Ms. Bates. “The extended-stay product represents just 8 percent of the lodging market, while customer demand is upwards of 30 percent. Outstanding development opportunities exist in traditional locations, as well as in urban markets and with mixed-use developments.”
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