Desires Hotels Announces New Chain Code (BT) to Market Modern Boutique Hotels on the GDS
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Desires Hotels Announces New Chain Code (BT) to Market Modern Boutique Hotels on the GDS
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2007-12-18
Company Also Creates Web site for Travel Agents
Desires Hotels today announced that it is marketing its portfolio of
modern boutique hotels on the global distribution systems (GDS) under the two letter chain code
“BT”. The new chain code will enable Desires Hotels to promote its collection of hotels together
to travel agencies around the world.
In support of this initiative, Desires has created an Internet portal specifically designed for
travel professionals, www.desireshotels.com/agents. The Web site will provide detailed
information about Desires Hotels, how to book on the GDS, knowledge to assist them in
enhancing their clients stay, as well as commission information.
“With the modern/lifestyle boutique hotel landscape growing, and more consumers
demanding these types of hotels, it is vital to offer wider distribution that will create more visibility
and appeal for our hotel portfolio,” said Doug Carrillo, senior vice president of sales and
marketing with Desires Hotels. ”Retail travels agents and the business they generate are an
important revenue stream for our company, and we feel that our collection of modern boutique
hotels should be more visible to them and their clients.”
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