International Luxury Spa Summit 2010 : Program - Cannes (France)
|
|
International Luxury Spa Summit 2010 : Program - Cannes (France)
|
Catégorie : Europe - France
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 29-09-2010
December 9th 2010:
18.00:
Speed matching with « SPAngels » - short one-to-one sessions with investors.
Audience: Spa business angels, fi nancial institutions, hospitality professionals.
20.00:
« Come-together welcome reception », with proceeds going to the Association CEW (Cosmetic Executive Women); the SPA palmes awards (“top ten spalmes”) presented by a jury of international journalists.
Audience: all summit participants and partners.
Award categories: sPALME Spa Cosmetics, sPALME Innovative Spa Supplier, sPALME Signature Experience, sPALME Spa Executive Woman-CEW, sPALME Innovative Spa Cosmetics-Cosmed, sPALME luxury hotel spa, sPALME resort spa, sPALME boutique hotel spa, sPALME medi-spa, sPALME destination spa and the Golden sPALME
Designed to meet the spa sector’s future needs, this unique Cannes Spa Festival will include a prestigious, SPALM Awards Ceremony
Tomorrow’s luxury hotel spa business – (already sustainable)
10 décembre 2010 :
The only hospitality conference designed to meet your specific needs
8.30: Registration
9.00 - 9.15: Welcoming address
Bettina Fröhlich - Managing director brand I vision - founder of the INTERNATIONAL LUXURY SPA SUMMIT.
Introduction of the day by brand I vision
9.15 - 10.00: Spa Investment – The pitfalls and Opportunities
Spa Investment That Makes Money and Adds Value …
Introduction: Spa investment has become a complex issue especially when it is a small part of a larger real estate development i.e. within a hotel
or mixed use complex. This presentation will discuss some eff ective concepts for identifying appropriate levels of spa investment to ensure that ROI
is measured and achieved in your spa.
Patrick Laisne de la Couronne - CEO - Group Pegaze
Roger Allen - Manager - TLE Corporate Ltd UK
10.00 - 10.30: Future development in the Spa industry worldwide
New ideas for your spa business
Fredrik Aspegren - World wide hospitality
10.30 - 11.00: Coff ee break (network with other professionals)
11.00 - 11.45: Moving Forward- new opportunities – MediSPA – quo vadis
Dr Philippe Allouche - Biologique Recherche - France
Amy Goller Keller - President - Wellness&Beauty Consulting - Italia
11.45 - 12.30: Leading the future vision – Benchmark for Hotel SPA
Borina Andrieu - Cabinet Wilmotte
Joachym Hallwachs - Architect - Austria
Mary Elisabeth Bondu - International Development Manager - HydrothermSpa Limited - France/United Kingdom
12.30 - 13.30: Prescheduled meetings (4)
13.30 - 14.30 : Lunch
14.30-15.00: Spa vision - luxury cosmetic brand
Sophia Kremser - International Training Manager - Guerlain
Dr Raphael Gumener - L. Raphael - Swiss
15.00 – 15.45: Luxury attitude and humain being - the new consumer mindset
Hervé de Gouvion Saint Cyr - Director of Customer Relations - Luxury Attitude
Valérie Haie - author - Inst.Sup.marketing du Luxe
15.45 - 16.45: Prescheduled meetings (4)
16.45 - 17.15: Coff ee break (network with other professionals)
17.15 - 18.00: Spa management and Spa Industry challenge
Human Capital Management – The Synergy Eff ects on your Business and Profi tability
Enhance your performance through Human Capital Management
Monica Risenius - Managing Director - Raison d’Etre - Sweden
Stirling Murray - Managing Director - Red Tree - United Kingdom
Design and development in collaboration with Vladi Kovanic.
Tomorrow’s spa trends
December 10th:
Conferences & workshops dedicated to cosmetics brands, service providers and suppliers (health &
fi tness, architecture & design, technology & equipment etc).
9.00 - 9.45: Preview presentation of 2011 spa trends
Kevin Turnbull - SPAfi nder
9.45 - 10.00: Welcoming address
Bettina Fröhlich - Managing director brand I vision - founder of the INTERNATIONAL LUXURY SPA SUMMIT.
Introduction of the day by brand I vision
10.00 - 10.30: Workshop, Tomorrow’s spa trends
Like tourism and cosmetics, the luxury spa market is undergoing major changes. This is eff ecting both large companies and small
niche brands.
What are the major short-term and medium-term trends, and what do they require?
An entirely new concept and decor?
How can spas respond to new trends without putting off existing customers?
What about the creative aspects (colours, textures, materials and shapes) of a new concept?
This workshop will address three topics:
• Market forecasts. A look at major trends in target audiences, what they want and how to refl ect this visually.
• Opportunities to discuss and analyse this information in working groups and plenary sessions.
• Discussions about how to incorporate this information, using individual projects as examples.
10.30 - 11.00: Coff ee break (network with other professionals)
11.00 - 12.30 : Workshop
12.30 - 13.30: Prescheduled meetings (4)
13.30 - 14.30: Lunch
14.30 - 15.45: Workshop
15.45 - 16.45: Prescheduled meetings (4)
16.45 - 17.15: Coffee break (network with other professionals)
17.15 - 18.00: Workshop
• A look at the major trends of the future, as observed in focus groups, architecture and also in pioneering brand concepts.
4 topics: inspirations, colours, materials, shape and layout.
• Group discussion with a facilitator, to help you incorporate this information into your own professional context. Preferably, participants should have clear objectives about the day, in order to discuss a diverse range of viewpoints and analyse information in more detail.
• A workshop will address a new concept, looking at its own environment and developing visuals for this concept.
Organised by brand I vision and the style agency Keller Consultant, Paris.
KELLER CONSULTANT Paris is a style agency specialising in textile R&D. For the past 17 years, the fi rm has been innovating in trend research,
colour ranges and technical developments.
LUTZ KELLER - After 8 years as product manager and creative director for major European textile companies, he founded Keller Consultant in 1993.
He specialises in marketing, trends and technical development. He spent four years as director of product design at the “Design & Art” school in Lucerne, Switzerland, and teaches at “Mod Spé” and the Institut Français de la Mode in Paris. His articles are regularly published in European professional journals.
ORGANIZATION of the INTERNATIONAL LUXURY SPA SUMMIT brand I vision
« We want ILSS to connect you with decision makers and bring industry players together. To meet your needs, brand I vision has anticipated shifts in
consumption and decoded recent trends, off ering more sources of inspiration to bring a new dynamic to the sector.»
brand I vision, a modern communications company, created the innovative INTERNATIONAL LUXURY SPA SUMMIT concept in 2009 and is
organising the fi rst edition in December 2010.
The brand I vision team is experienced in the beauty and wellbeing sector. The company’s founder was fi rst introduced to the spa sector when
working for the magazine Hideaways in 1998. She then worked with the lifestyle magazine group Sur la Terre, specialising in the cosmetics and
spa sections from 2001 onwards. She was also involved in repositioning a wellbeing tradeshow project and in another event concept integrating
customs and practices from Asia.
brand I vision has always been actively involved in the luxury hotel sector, where spas have become an integral part of any outstanding service.
MEDIA CAMPAIGN
• Media relations
International media coverage: Thanks to our considerable media relations eff ort, we expect many articles in the professional and specialised press
worldwide.
• Media partnerships
ILSS works closely with those media specialising in hotels, beauty, cosmetics and spas. Their editors are jury members.
A jury of international journalists will select the winners of the SPAwards, when guests will climb the steps in true Cannes tradition to attend the
sPALM Awards ceremony.
• Internet
Targeted websites (banner swaps, newsletters) and social network communities.
MEDIA PARTNERS
Asia Spa - Emotion Spa - European Spa - Luxury Society - Ô Spa - Radio Spa - Style Speak - Spa Asia – Spa Business – Spafinder - Spa Inside –
Spa Opportunities - Spa Secrets etc...
PARTNER PROFESSIONAL ORGANISATIONS
Cosmed, the cosmetic industry association
CEW - Cosmetic Executive Women
|
|
